Director, Content Strategy & Marketing

Responsibilities

• Manage SiTime’s content strategy, and working with our SiTime SMEs, produce a portfolio of content deliverables, in various formats, including blogs, eBooks, videos, whitepapers, application briefs, product briefs, webinar and event content, infographics, brochures/selector guides, and other sales tools and marketing collateral.
• Working with SiTime SMEs, manage the finalization of technical documentation including datasheets, app notes, and user manuals.
• Manage content production for SiTime’s Learning Management Tool (LMS), with SME & product marketing teams.
• Produce high-quality, well-researched content that drives organic traffic, engages site visitors, generates leads, and supports broader marketing goals.
• Treat each content release like a product launch, ensuring it reaches the right audience at the right time to maximize impact and brand awareness.
• Experiment with innovative content types and formats that go beyond traditional blogs and eBooks, capturing audience attention in new ways — think engaging social posts, video clips, and audio snippets.
• Build a content production process that is AI & SEO-first to ensure our content delivers online priority, backlinking and builds the SiTime content feed for NLS and AI search results.
• Repurpose and reuse existing content from webinars, eBooks, and events into digestible formats for social campaigns, digital ads, and more, to extend the life & value of content for various audiences.
• Monitor, report and analyze key performance metrics like downloads, subscriptions, and SEO to continuously optimize content performance.
• Stay ahead of industry trends and challenges to conceive fresh content ideas that inspire talent acquisition professionals and position SiTime as a thought leader in precision timing.

Requirements

• Minimum 7+ years of experience managing content for omnichannel campaigns in the deep technology/semiconductor industry
• Content is your passion and bringing SiTime’s brand voice to lift across deliverables and channels
• Known for your ability to build positive, collaborative relationships across the team and at all levels of the organization
• Superb verbal, presentation, negotiation, and written communication skills
• Metrics and data driven, with a focus on content impact & value creation
• Systems expertise includes Marketo, Salesforce, Adobe AEM, Adobe Digital Asset Manager
• Excellent organizational, attention to detail and leadership
• Business driver, with proven track-record of leading cross-functional teams
• Bachelor’s Degree required in marketing, communications, electrical engineering or related product marketing discipline
• English proficiency is required, including the ability to effectively communicate, collaborate, and perform job responsibilities in a professional business environment.

Benefits

• Benefits offered: 401k plan, health and wellness that includes medical, dental, vision, life, parental leave, legal services, and time off plans.