Content Strategist, Product

San Francisco, CA (Remote)

$127K/yr – $269K/yrMid Level5+ years expFull time

Posted 4 weeks ago

Job Summary

You will own the end-to-end content strategy for product design storytelling, turning interviews, case studies, and narratives into engaging materials for diverse audiences while staying deeply plugged into design trends and community.

  • Own and publish narratives around product features and design decisions.
  • Interview designers, researchers, and PMs to capture authentic perspectives.
  • Contribute to thought leadership and design storytelling initiatives.

Job Description

Responsibilities

  • Create compelling content that showcases product design and development processes, methodologies, and thinking
  • Develop narratives around new product features that highlight the design decisions and user problems being solved
  • Interview designers, researchers, and product managers to capture authentic perspectives and translate technical design concepts into engaging stories for various audience segments
  • Contribute to thought leadership on design trends, tools, and methodologies by staying deeply connected to the product design community and culture
  • Create case studies that highlight innovative design and product work and workflows
  • Partner with product teams to document and share design processes
  • Maintain an authentic design voice across our content platforms
  • Collaborate with the broader marketing team to integrate stories into our content strategy

Requirements

  • 5+ years experience creating content with a focus on product design, product building, or technology
  • Strong portfolio of design-focused writing (articles, case studies, interviews)
  • A deep understanding of design processes, terminology, culture, and tools - including Figma
  • Experience interviewing designers and technical stakeholders, and strong understanding of design tools and workflows
  • Strong editorial judgment and distinctive writing voice, and active engagement with trends and conversations in the design community

Preferred

  • Background as a product designer, product manager, or in a design-adjacent role
  • Understanding of front-end development concepts
  • Experience creating multimedia design content (podcasts, videos)
  • Proficiency with design tools (Figma, Adobe Creative Suite)
  • Experience creating educational content about design

Benefits

  • health, dental, and vision coverage
  • retirement benefits with company contributions
  • parential leave and reproductive or family planning support
  • mental health and wellness benefits
  • paid time off
  • paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws
  • exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave
  • PTO is subject to manager approval
  • Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts
  • All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.
Figma logo

Figma

4.4 Glassdoor

Design is everyone's business

Founded in 2012
San Francisco, California, USA
2.8K employees (559 in marketing)
81% recommend to a friend
95% CEO approval

Salaries

Posted range

$127K/yr – $269K/yr

Taken straight from the job posting.

Content Strategy median pay in the United States

$119K/yr

Most pay falls between $91K and $160K. Based on 315 salaries.

See all Figma salaries

Marketing Team

Marketing Team Size
142 (5% of company)
Median Career Experience
12 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.4B
Last Raise
$700M
Post IPO Equity, 3 months ago

Funding History

  • Dec 2025
    Post IPO Equity
  • Jul 2024
    Secondary Market • $700M
  • May 2024
    Series F • $415.7M

Traffic Signals

Monthly Visitors
88M
Monthly Google Ads Budget
$424.5K
Traffic Source Mix
Search
17.8%
Direct
75.1%
Referral
6.3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~2.8K
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Content Strategist, Product

Figma · San Francisco, CA · Remote