Content Strategist

Responsibilities

• The Content Strategist leads multi-channel narrative strategies that elevate the university’s institutional reputation, drive prospective student recruitment, and deepen donor, alumni and community engagement.
• Sitting at the heart of University Marketing and Communications , the Content Strategist works across teams and with partners throughout the university to ensure that PSU consistently produces compelling stories and strategic web content that illuminate academic programs, share groundbreaking research, presidential initiatives, civic partnerships and student success stories, and elevate enrollment priorities with compelling, data-informed content across the university’s web presence and all university-owned media channels.
• The Content Strategist reports to the Associate Vice President for Marketing and Brand Strategy.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of three years of professional experience with content marketing, digital strategy, and copywriting.
• Proficiency with enterprise Content Management Systems (e.g., Drupal, WordPress), Google Analytics, SEO tools (e.g., Semrush, Moz), and project management software.
• Strong writing and project management skills and demonstrated capacity to balance competing stakeholder priorities.

Preferred

• Experience in working in higher education to support enrollment goals.
• Working knowledge of email marketing platforms (e.g., Slate, MyEmma).

Benefits

• An excellent benefits package includes 95% premium paid healthcare; a generous retirement and vacation package; and reduced tuition rates for employee, spouse or dependent at any of the Oregon University System schools.
• Please visit our total compensation calculator to see the full value of our benefits package.