Senior Marketing Content Strategist – Remote within Twin Cities, MN

Responsibilities

• Create branded content – especially video and print materials – to drive patient volume at PPNCS health centers and through telehealth.
• Develop and lead digital content initiatives that build brand awareness and uplift PPNCS’s expertise and expanded range of services, ensuring messaging reaches and resonates with diverse audiences – particularly young adult BIPOC and the LGBTQ+ community.
• Cultivate relationships with influencers and other partners.
• Stay up to date with trends and best practices, while exercising independent creative and strategic judgment to ensure proper branding, accuracy, and compliance.
• Use basic design skills (e.g.: create simple layouts using Canva and/or Adobe Design products, resize or customize existing assets, etc.)
• Manage day-to-day relationships with vendors, serving as first responder. Oversee the production of agency created content and review for brand voice and accuracy. Ensure advertising is properly deployed, elevating information, challenges, and questions related to strategy, budget, or performance to the Senior Director as appropriate.
• Manage assigned budgets, including making channel and budget recommendations, processing invoices, tracking spending/payments, flagging questions/concerns as appropriate, and resolving issues in partnership with departmental leaders.
• Serve as lead copywriter for marketing materials, patient communications, and the c3 (ppncs.org) website. Utilize independent judgment when developing content, while looping in related staff where appropriate. Ensure an up-to-date and accessible website, and advise on website best practices, user experience, and accessibility.
• Write internal communications and manage the Marketing intranet site. Monitor the Marketing inbox and support or triage requests as appropriate.
• Manage sponsorship requests and related advertising needs. Ensure an on-brand presence in our communities. Maintain and update related resources.

Requirements

• At least five years of experience in Marketing, Communications, or a closely related field
• At least three years of professional experience with:
• Copywriting and producing content (both print and digital)
• Creating and executing digital media strategies
• Adhering to strict brand and campaign guidelines
• Exceptional written and verbal communication skills with strong visual acuity
• Experience filming and editing short-form videos (e.g.: TikToks, Instagram reels, YouTube shorts, etc.)
• Willing to appear in (and work with staff, volunteers, and influencers to produce) video content, including promotional content
• Experience creating simple layouts using Canva and/or Adobe design products
• Confidence making independent decisions, leading projects, and advising groups on best practices

Benefits

• We offer a comprehensive benefits package, including:
• - Medical, Dental & Vision Insurance with equity-based premium tiers
• - Free, virtual primary care for all employees enrolled in a medical plan:
• - NICE HEALTHCARE. A free, virtual primary care for entire household (in-home available for qualifying locations). Services include: 80 free labs, free x-rays, and physical tests, live, virtual physical therapy, 550+ free medications and more!
• - HealthiestYou – Virtual Care for employees outside of NICE Healthcare’s network.
• - Proximal Health – Helps members access high quality, cost-effective, providers for certain services and offers $1,500 tax free benefit when members choose a designated provider for eligible services
• - Employee Assistance Program
• - Continued Education Reimbursement: up to $500 per year & 2 paid CEU days.
• - Flex Spending Account
• - Life Insurance