Assistant Manager, Trade Marketing & Commercial Planning

Responsibilities

• Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy.
• Turn category priorities into quarterly action plans by segment and customer, with clear ownership, timing, deliverables, and success measures.
• Set trade funding targets and spending guardrails by customer and channel, then lead monthly reviews of spend, redemption, volume, forecasts, and accruals.
• Partner with Sales to define program objectives, execution requirements, and expected returns before programs are approved.
• Drive consistent, on-time promotion execution, including disciplined submission, program numbering, GL coding, and redemption processes.
• Build commercial launch plans with Product Development and Go-to-Market partners so new products are supported by customer programs and the promotion calendar.
• Lead post-promotion reviews of volume lift, ROI, and execution quality, translating findings into clear recommendations for Sales and future plans.
• Lead and coach two Trade Marketing Executives, building the team’s capabilities in analysis, sales partnership, execution, and accountability.

Requirements

• Bachelor’s degree in Business, Marketing, Commerce, Economics, or a related field.
• 5+ years of experience in an FMCG or CPG organization, with experience in Trade Marketing, Customer Marketing, Commercial Planning, Sales Operations, or Trade Spend Management.
• Hands-on experience planning, tracking, and evaluating trade promotions, including budgets, accruals, and ROI.
• Strong financial and analytical skills, including trade P&L, gross-to-net, promotion analysis, and the ability to turn data into practical sales recommendations.
• Advanced Excel and PowerPoint skills, along with strong project management, communication, and stakeholder management capabilities.
• Excellent written and verbal English and Chinese communication skills.

Preferred

• Experience in Asian food, grocery, foodservice, or multicultural FMCG.
• Experience with Salesforce, trade promotion management, or business intelligence tools.
• Knowledge of retailer, distributor, and foodservice trade programs and promotion mechanics.

Benefits

• Medical, dental, and life insurance coverage
• 401(k) retirement plan through Principal
• Two weeks of vacation
• Ten paid holidays
• Five sick days
• One annual birthday day off
• Additional company benefits