Director, Trade Marketing

Responsibilities

• Develop trade marketing and advisor engagement strategies aligned with Viking’s brand standards, sales goals and growth objectives.
• Own the integrated trade marketing and advertising calendar, coordinating campaigns, product launches, communications, educational programs, promotions and events across teams.
• Lead advisor email and lifecycle marketing, partnering with CRM, Data and Digital teams on database growth, segmentation, onboarding, triggered campaigns, personalization and re-engagement.
• Develop trade advertising plans, guide creative execution and optimize campaigns against business objectives and return on investment.
• Guide trade-facing messaging and sales resources, including campaign landing pages, presentations, videos, training guides and trade show materials, ensuring accuracy and brand consistency.
• Oversee content and engagement across the Viking Travel Advisor Marketing Center, Viking Travel Advisor Portal and Viking Travel Advisor Academy, supporting timely updates, advisor education and platform adoption.
• Lead advisor-facing social strategy, including ISellViking, and coordinate trade award initiatives that strengthen advisor engagement and Viking’s visibility.
• Manage co-op guidelines and partner marketing standards, including offer usage, creative requirements and approval processes.
• Partner with Sales and Yield to align trade initiatives with available offers, product priorities and advisor needs; provide budget input and support accurate records.
• Analyze campaign, advertising and advisor engagement results; recommend quarterly key performance indicators, departmental priorities and improvements for approval by the Sr. Director, National Accounts.

Requirements

• At least 8 years of experience performing similar duties in trade strategy, channel or advisor engagement, sales enablement, marketing communications, CRM/lifecycle marketing, advertising or related business leadership roles, with a demonstrated record of successful results.
• Bachelor’s degree in Marketing, Communications or Business, or equivalent experience.
• Strong written and verbal communication skills, including editing and the ability to translate product and sales priorities into clear, accurate advisor communications.
• Sound business judgment and the ability to balance brand standards, sales priorities, advisor experience and execution needs.
• Strong project management skills, with the ability to independently prioritize competing deadlines, collaborate across teams, and coach and develop others.
• Product knowledge, or the ability and willingness to develop the knowledge needed to guide trade decisions and create relevant communications and sales resources.
• Experience with, or the ability to learn, CRM, email marketing, database segmentation, marketing automation, content management, reporting dashboards and digital learning platforms.
• Ability to analyze campaign and engagement data and present actionable insights, performance measures and recommendations to leadership.
• A proactive, resourceful approach, strong interpersonal skills and the ability to gather information and resolve issues with tact.
• Proficiency with Microsoft Office and the ability and willingness to learn additional software as needed.

Preferred

• A marketing background is preferred.
• Travel industry or luxury experience is preferred; knowledge of Viking products is a plus.
• Experience in channel or advisor engagement, trade marketing, lifecycle marketing, CRM or trade programs is highly desirable.

Benefits

• Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).
• Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.
• Opportunity to take a free and/or discounted cruise.
• Highly subsidized gym membership.
• Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.