Senior Trade Marketing Manager, North America

Responsibilities

• Lead the 360° cross-functional brand engagement strategy, managing the annual calendar of product launches and integrated marketing initiatives across NOAM.
• Build and execute integrated marketing / go-to-market strategies that span media (Digital, Social, OOH, KOL, Events), merchandising, retail events and in-store animations to drive visibility, traffic and conversion.
• Manage and adapt media budgets for assigned brands ensuring effective allocation to drive awareness, traffic, conversion, retention, and maximizing ROI.
• Analyze market trends, category performance, and consumer insights to identify opportunities, inform planning, and support commercial decision-making.
• Partner closely with the sales and field team to tailor initiatives to retailer needs, support joint business plans, and ensure launch success across all markets.
• Collaborate with Global Trade Marketing, Operations, PR, Training, and agencies to ensure cohesive execution of campaigns and timely delivery of campaigns and assets.
• Oversee & challenge marketing and launch calendars of our Canadian distributors and support them with market-specific needs including presentations, local assets, merchandising, and retail activation guidelines.
• Represent trade marketing at key US retailer and distributor meetings, providing strategic recommendations and performance recaps.
• Perform other duties and responsibilities as assigned or needed.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in integrated marketing or trade marketing function within the US market
• Proven experience developing and executing go-to-market strategies, product launches, retail activations, and integrated marketing programs
• Experience working with US retailers, distributors, sales teams, and external agencies in a fast-paced, multi-brand environment
• Strong understanding of 360° marketing, including media, digital, social, KOL/influencer, events, merchandising, and retail activation
• Strong analytical and commercial skills, with experience in sales analysis, market/category insights, business planning, and performance tracking
• Strong organizational and project management skills, with the ability to manage multiple launches, brands, budgets, and priorities in a fast-paced environment
• Creative eye and keen attention to detail, with the ability to translate brand strategy into impactful retail and consumer experiences
• Excellent presentation, communication, and relationship-building skills across internal and external stakeholders
• Proficiency in Excel and PowerPoint; Adobe Suite knowledge required

Preferred

• Beauty industry experience strongly preferred, with Fragrance or Luxury experience highly desirable

Benefits

• Robust healthcare, insurance, and benefit options
• Paid time off policies including vacation, personal, holiday, and sick days
• 401K plus company match
• Options to support development, including complimentary access to LinkedIn Learning
• An entrepreneurial career with a dynamic environment where all voices are heard and appreciated
• Low hierarchy with high visibility to C-Suite on a regular basis
• A growing company with a proven track record of solid financial stability