Director, Trade Marketing(LRP/Vichy)

Responsibilities

• Define Commercial Strategy for one of our two mass brands: Serve as the chief architect in translating brand-specific national strategies into a unified, high-performing divisional commercial strategy across all key retail channels.
• Translate National Brand Ambition: Act as the strategic conduit between Brand Marketing and Sales. Take national campaigns and product launches and translate them into commercially viable retail programs for CeraVe, La Roche-Posay, and Vichy.
• Commercial Guardrail Ownership: Establish and enforce rigorous divisional trade guidelines. Collaborate cross-functionally (Divisional Leadership, Sales, Marketing, and Finance) to align brand ambitions with commercial realities and strict ROI parameters.
• Fearless Stakeholder Management: Act as the strategic partner and challenger to GMs and Brand Teams. Drive the tough, necessary alignments on promotional ROI, pricing executions, and commercial trade spend when national strategies clash with field realities.
• Bulletproof Analytical Storytelling: Translate complex retailer, consumer, and financial data into clear, persuasive strategic narratives. Deliver high-impact presentations to executive leadership.
• Team Leadership & Capability Building: Lead, mentor, and inspire a high-performing Trade Marketing team, fostering a culture of high performance, accountability, and continuous development.
• P&L and ROI Optimization: Maintain a deep, precise understanding of the divisional P&L. Rigorously analyze promotional ROI and trade spend efficiency to identify and capture profit-improvement opportunities.
• Retailer & Field Collaboration: Work hand-in-hand with Field Sales and Customer Marketing to ensure our defined commercial plans are flawlessly executed, highly competitive, and customized to win across the retailer landscape.

Requirements

• Bachelor’s degree in Sales, Commercial Strategy, Marketing, Commercial Finance, Data Analytics, Economics, or a related business field. MBA is a plus.
• 7-12+ years of experience working in a fast-paced FMCG or CPG organization, with a strong preference for deep exposure to Trade Marketing, Commercial Strategy, or Category Management.
• Experienced managerial skills with multiple direct reports and upscaling junior talent
• Strategic Translation Track Record: Proven experience taking high-level brand ideas/national strategies and successfully mapping them into commercial, retailer-facing programs.
• Proven Leadership: A track record of leading teams and directly influencing senior, multi-functional leadership.
• Commercial Acumen: A deep understanding of the US retailer landscape, trade spend mechanics, and how brand marketing strategies translate to the retail shelf.
• Financial Literacy: Strong command of product financial structures and P&L dynamics; capability to evaluate the financial health of trade investments.
• Analytical Rigor: Hands-on experience working with large, complex datasets to derive actionable insights. Familiarity with syndicated data sources (Circana/IRI, Numerator, Nielsen) and trade promotion management tools.
• Technical Proficiency: High comfort level with data visualization and analytics tools (Advanced Excel, Power BI, Tableau) to build data-backed arguments.

Preferred

• MBA is a plus.