Director, Trade Marketing(LRP/Vichy)
L'Oréal
New York City, NY (On-site)
$138K/yr - $200K/yrIn-houseFull-timeDirector/executive7+ years exp.
17 hrs ago
Foodservice Marketing Manager
New York, USA (On-site)
$100K/yr – $120K/yrMid Level5+ years expFull time
Posted 4 weeks ago
Job Summary
Own and drive Rosina’s Foodservice marketing strategy and portfolio lifecycle, translating operator needs into integrated go-to-market plans and cross-functional initiatives.
- Own annual strategy and KPIs across foodservice channels
- Lead cross-functional commercialization and trade-show initiatives
Job Description
Responsibilities
- Develop and execute the annual Foodservice marketing strategy in alignment with company growth objectives.
- Identify market trends, customer needs, competitive activity, and new growth opportunities.
- Translate operator, distributor, chain-account, and customer insights into actionable marketing strategies.
- Develop category growth plans, product positioning, and value propositions across Foodservice channels.
- Partner with Sales leadership to identify customer-growth opportunities and support strategic account planning.
- Serve as Rosina’s foodservice marketing subject matter expert.
- Lead the Foodservice product portfolio strategy throughout the product lifecycle.
- Manage cross-functional commercialization efforts from initial concept through product launch.
- Partner with Culinary, R&D, Regulatory, Operations, and Supply Chain to prioritize and execute innovation initiatives.
- Develop product positioning, launch strategies, customer communications, and supporting marketing programs.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.
- 5+ years of progressive marketing experience with increasing strategic responsibility.
- Demonstrated success developing growth strategies within foodservice, consumer packaged goods, or food manufacturing.
- Experience leading product commercialization and integrated marketing initiatives.
- Strong understanding of foodservice distribution, operators, chain accounts, menu development, and customer marketing.
- Experience managing cross-functional projects and influencing senior-level stakeholders.
- Experience managing agencies and external vendor relationships.
- Food-manufacturing or frozen-food industry experience preferred.
- Familiarity with CRM systems, digital marketing platforms, and marketing-automation tools preferred.
Preferred
- Food-manufacturing or frozen-food industry experience preferred.
- Familiarity with CRM systems, digital marketing platforms, and marketing-automation tools preferred.
Rosina Food Products, Inc.
Our mission is to be a flexible and innovative frozen specialty food products manufacturer providing exceptional quality and service.We will focus on on developing and maintaining strong relationships with our associates, customers, suppliers and community in an environment that fosters mutual success and respect.
Salaries
Posted range
$100K/yr – $120K/yr
Taken straight from the job posting.
Trade Marketing median pay in the United States
Most pay falls between $82K and $129K. Based on 123 salaries.
Marketing Team
Marketing Team Size
22 (7% of company)
Median Tenure
1.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
22.8K
Traffic Source Mix
Search
29.2%
Direct
47.8%
Referral
6.2%
Social
15.3%
Paid
1.4%
Headcount Trend
Current headcount: ~324
News about Rosina Food Products, Inc.
Links
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