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Clarks

Marketing - WHOLESALE Marketing Coord.

Needham, MA (On-site)

$53K/yr – $60K/yrMid Level1+ years expFull time

Posted 1 day ago

Job Summary

Own the planning and execution of wholesale account marketing programs, including budgeting, asset management, and cross-functional collaboration to drive campaign performance.

  • Own budget tracking and reconciliation
  • Lead asset production and distribution
  • Collaborate with marketing, sales, product, finance, and creative

Job Description

Responsibilities

  • Assists in developing and executing marketing plans for designated wholesale accounts seasonally, including monitoring of budget versus expenses, creating campaigns and advertising that are on message and consistent with the overarching brand strategy. Evaluates overall effectiveness of programs and identifies optimizations for future implementation.
  • Assists in the building and tracking of the Co-op budget specific to accounts- working closing with the Wholesale Marketing Manager and sales partners to create and maintain.
  • Responsible for identifying product imagery and video needs season over season to support the wholesale channel. Ensures all in-store and online assets are updated regularly and represent current brand marketing initiatives.
  • Assists in creative development and execution of all briefs associated with owned accounts, working closely with the creative team in implementation.
  • Manages, with the support of the Wholesale Marketing Manager third party vendors (i.e. agencies and digital vendors) who provide marketing services needed to support the wholesale account sell-through journey.
  • Partner with key stakeholders in marketing, sales, product, finance, ecommerce and creative to ensure successful development and execution of key account marketing programs.
  • Responsible for tracking and reconciliation of marketing expenses including quotes, PO generation, and budget tracker updates.
  • Marketing campaigns are executed effectively, on message and consistent with brand strategies. Budget is met and pre-established KPI’s/metrics indicate effectiveness of marketing plans.
  • Co-op tracker is continuously updated, and accurate, aligning with identified spend.
  • Seasonal asset distribution, ensuring process and standards are adhered to. Clarks assets are properly represented and displayed where applicable (online, in-store and B2B platform).

Requirements

  • Bachelor’s degree, preferably in marketing and/or business management
  • Working knowledge of marketing creative process and wholesale marketing space
  • Knowledge of analyzing basic expenses versus budget and marketing program results to provide input and recommendations for improvements
  • Eventually must be able to travel approx. 5-10% of time
  • 1-3 years applicable experience, preferably within wholesale/trade marketing
  • Clearly demonstrated ability to organize time and projects, delivering on-time, on-budget tasks and/or projects
  • Some experience working with different marketing and communication mediums
  • Demonstrated Microsoft suite skills (PPT/excel)
  • Basic budget management experience
  • Familiarity with SAP a plus but not mandatory
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Clarks

3.7 Glassdoor

It began with a flash of inspiration. It was 1825 in the Somerset village of Street and James Clark was busy working at the tannery owned by his brother, Cyrus. Among the sheepskin rugs, the off-cuts and cast-offs were piling up when James had a brainwave: “Slippers!”. And the rest, as they say, is history. A few stitches and a few years later, the sheepskin slipper was born. It was the very first Clarks shoe and the opening chapter in a remarkable story that continues to unfold to this day. In the decades that have passed since the young Mr. Clark’s eureka moment our shoes have seen social, political and economic revolution. They’ve seen fashions in footwear come and go, and come again – everything from court shoes and winklepickers to wedge heels, sandals and sneakers. They’ve tapped to the beat of crooners, rockers, Britpoppers and hip hoppers. They’ve walked, marched, strode and sashayed through an ever-changing world. New technology, state-of the-art facilities and our love of shoes means we’re not only the number one shoe brand in the UK. With continuing growth in North America, Western and Eastern Europe, India and China, we’re also the world’s largest casual and smart shoe company and the fourth largest footwear company on the planet. We’ve come a long way since Cyrus and James Clark and the ‘Brown Petersburg’. But their vision and passion live on in our shoes. You could say we’re following in their footsteps.

Street, England, GBR
6.4K employees (156 in marketing)
www.clarks.com
61% recommend to a friend
67% CEO approval

Salaries

Posted range

$53K/yr – $60K/yr

Taken straight from the job posting.

Trade Marketing median pay in the United States

$102K/yr

Most pay falls between $80K and $126K. Based on 128 salaries.

See all Trade Marketing salariesSee more Trade Marketing jobs
See all Clarks salaries

Funding

Last Raise
Private Equity, 38 years ago

Funding History

  • Jan 1988
    Private Equity

Traffic Signals

Monthly Visitors
5.5M
Monthly Google Ads Budget
$123.3K
Traffic Source Mix
Search
39.3%
Direct
52.5%
Referral
3.7%
Social
2.1%
Paid
2.3%

Headcount Trend

Current headcount: ~6.4K
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Marketing - WHOLESALE Marketing Coord.

Clarks · Needham, MA · On-site