Executive Director, Offers & Shopping Go-to-Market Lead

Responsibilities

• Own the multi-year go to market strategy and portfolio direction in partnership with senior leaders, including strategic pillars and annual priorities.
• Define solution and product go to market strategy by clarifying target customers, core use cases, value proposition, packaging, and commercialization requirements and maintain a market and competitive point of view to inform positioning, sequencing, and roadmap inputs.
• Build business cases for strategic initiatives, including revenue impact, cost to serve, delivery complexity, and risk and controls considerations.
• Own end-to-end launch planning and operating cadence, aligning product, marketing, sales, operations, servicing, controls, legal, risk and compliance, data and analytics, and technology on scope, timing, and success metrics.
• Establish and run governance including intake, prioritization, stage gates, readiness reviews, decision logs, and escalation paths.
• Build and maintain a standardized go to market toolkit, including templates, checklists, roles and responsibilities, launch scorecards, communications, and training materials.
• Partner with product and sales to develop positioning, narratives, and enablement materials to ensure field readiness and consistent client delivery.
• Drive launch readiness across customer and operational journeys, ensuring process clarity, training, tooling, and support models are in place.
• Manage cross-portfolio dependencies across data, platforms, partner integrations, creative, controls approvals, and servicing tooling, removing blockers and accelerating decisions.
• Partner with data and analytics to define measurement frameworks and test and learn plans, and translate insights into iteration. Own closed-loop feedback from go to market performance into product strategy, including win and loss insights and client feedback.

Requirements

• Ten or more years of experience in product strategy, go to market strategy, transformation, program leadership, management consulting, or related roles.
• Demonstrated ability to shape solution strategy with product and sales partners and translate it into executable launch plans.
• Strong operating model skills including planning, prioritization, governance, dependency management, executive reporting, and decision facilitation.
• Proven go to market leadership including launch planning, readiness, stakeholder alignment, and post-launch performance management.
• Exceptional structured thinking and communication skills, including ability to synthesize inputs into clear narratives, tradeoffs, and actions.
• Strong judgment and accountability, including proactive risk identification and issue resolution.
• Bachelor’s degree required.

Preferred

• Experience in connected commerce, digital offers, loyalty, retail ecommerce, advertising or merchant-funded programs, advertising technology, or related domains.
• Experience partnering with risk, compliance, legal, and technology teams in regulated environments.
• People leadership experience, including building high-performing teams.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.