Sr Manager, CRM

Responsibilities

• Develop & execute experimentation plans and testing framework that evolve our automation flows, segmentation, and messaging.
• Leverage customer behavior data and customer interaction touch points to develop personalized lifecycle programs and enhance customer brand affinity and engagement.
• Ideate and build measurement plans and strategies for different lifecycle programs (i.e. email, SMS).
• Maintain positive and collaborative relationships with cross functional teams (i.e. creative, agencies, and front-end developers).
• Partner with agencies and outside vendors on data modelling to drive and optimize segmentation/personalization and develop contact/targeting strategies.
• Create, manage, and implement complex customer segmentation strategies.
• Partner with senior leaders on development and optimizations of KPIs including: CTR, open rate, product adoption, product engagement, retention, and upsell.
• Interpret data, analyze results, develop reports, and create dashboards for key stakeholders.

Requirements

• Bachelor’s degree in marketing, statistics, or business with working experience managing data analysis.
• 7+ years of experience in lifecycle marketing or relevant experiences.
• 4+ years managing and leading teams.
• Strategic thinker who can drive adoption and growth goals, and improve performance metrics (conversion, engagement, retention, renewal/upsell, and reactivation).
• Proven expertise with working in an enterprise level ESP.
• Strong understanding of developing audience segmentation.
• Knowledgeable on performance tracking & reporting to support team’s development.
• Adaptable team player with the capability to prioritize projects and tasks.
• Exceptional communication skills both written and verbal to provided detail reporting.

Benefits

• Paid Time Off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with Company Match
• Flexible Spending Account | Health Savings Account
• Tuition Reimbursement
• Employee Discount
• Parental Leave
• Life Insurance.