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Blue Nile

Brand

3.3
  • Overview
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Country
🇺🇸US🇬🇧UK

Company overview

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. In 2022, it was acquired by Signet Jewelers, and to this day, it continues to operate as the original online jeweler, offering smart luxury and meticulous craftsmanship. The brand's legacy has earned the trust of millions of satisfied customers, providing them with the confidence to make smart choices. This is achieved through Blue Nile’s commitment to secured deliveries, industry-leading Diamond Certification and 24/7 Expert Advice. Its high-quality standards and vast assortment make it a one-stop shop for all needs. This is further supported by solutions like 360-degree diamond viewing and honest, un-commissioned customer service, which empower them to make a confident choice that truly fits their needs, free from sales pressure or upselling. While operating online, Blue Nile also has stores around the country.
Founded in 1999
New York, New York, USA
1.3K employees (214 in marketing)
www.bluenile.com
53% recommend to a friend
42% positive business outlook

Salaries

Typical salary range

$130,000 – $160,000

/ yr

Median base

$123,000

Median total

$123,000

Median experience

4 years

Salaries

5

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People

Marketing leadership

Jenny Albrycht
Jenny Albrycht
Chief Marketing Officer
At the company for 1 year 9 months
Brian O.
Brian O.
Senior Director, Brand Strategy
At the company for 4 years 9 months
Wendy Yu
Wendy Yu
Director of SEM
At the company for 6 years 1 month
Kaitlyn Quail
Kaitlyn Quail
Senior Director of Social Media, Influencer Marketing & Events, Blue Nile & James Allen
At the company for 1 year 4 months

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +6.7% year over year

Funding

Total funding

$62M

Last raise

$7M

Series E, 23 years ago

Funding history

Apr 2003

Series E Blue Nile · $7M

Jul 2001

Series C Blue Nile · $7M

Apr 2000

Series B Blue Nile · $42M

Jun 1999

Series A Blue Nile · $6M

Audience

Monthly website visitors
3M
Month over month-1.3%
Quarter over quarter+38.5%
Top sourceDirect (50.6%)
Ad budget per month$1.1M
Average search rank45.2
Traffic source mix
Direct
50.6%
Search
38.5%
Referral
5.1%
Social
3.8%
Paid referral
1.8%

LinkedIn followers

Follower count and growth

Total followers

34K

12-mo growth

+61.6%

Monthly growth

+2.1%

News

I Found The 10 Best Cyber Monday Engagement Ring Deals To Shop Now
Dec 1, 2025 • Forbes
Blue Nile's Cyber Monday sale is the best time to grab meaningful jewelry without overspending
Dec 1, 2025 • Business Insider
The Best Lab-Grown Diamonds That We Highly Recommend (And Want To Gift Ourselves)
Nov 26, 2025 • Forbes

Links

www.bluenile.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Open positions4 open marketing positions

Blue Nile logo

Assistant Brand Manager, Marketing

Blue Nile

New York City, NY (On-site)

$115K/yr - $130K/yrIn-houseFull-timeMid level4+ years exp.
11 hrs ago
Blue Nile logo

Retail Marketing Manager

Blue Nile

New York City, NY (Hybrid)

$125K/yr - $145K/yrIn-houseFull-timeMid level5+ years exp.
3 months ago
Blue Nile logo

Customer Data Platform Specialist

Blue Nile

New York City, NY (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.
4 months ago
Blue Nile logo

Social Media & Influencer Marketing Intern

Blue Nile

New York, USA (On-site)

$17/hr - $20/hrIn-houseInternship
5 months ago

Blue Nile insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1999
Headquarters
New York, New York
Employees
501-1000
6.7% growth last 12mo
Marketing team
214
17% of company
33 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Series B–like · Growing 6.7% last 12 months · More mature · Last funding 3+ years ago
Trend
2021-06-28 -> 2025-11-24
Headcount (12 months)
+6.7%
Last funding round
279 months ago
Negative news (120 days)
0
Risk score2/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
3M
Month over month-1.3%
Quarter over quarter+38.5%
Top sourceDirect (50.6%)
Traffic source mix
Direct
50.6%
Search
38.5%
Referral
5.1%
Social
3.8%
Paid referral
1.8%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
8 competitor sites
Search traffic: 219.9K organic clicks / 715.1K paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
+12,052
Ad budget per month
$1.1M
Average search rank
45.2
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

34K

12-mo growth

+61.6%

Monthly growth

+2.1%

Job openings

Shows open jobs, growth, and role changes.

Main result
2 open jobs
Open jobs trend: —
Trend
2023-08-01 -> 2026-01-01
Open jobs growth
—
Biggest role change
—
Latest open role
Digital Designer

Marketing team size

Shows saved marketing team size.

214
17% of the company • 33 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 214.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.3 / 5
Work-life balance
3.4 / 5
Culture
3.4 / 5
Diversity & inclusion
3.7 / 5
Recommend to a friend
53%
Positive business outlook
42%

Funding

Shows saved funding data.

Total funding
$62M
Last raise
Series E
23 years ago
Funding details
Amount raised
$62M
Last round
Series E
Last fundraise
23 years ago

News

Shows saved company news.

I Found The 10 Best Cyber Monday Engagement Ring Deals To Shop Now
Dec 1, 2025 • Forbes
Blue Nile's Cyber Monday sale is the best time to grab meaningful jewelry without overspending
Dec 1, 2025 • Business Insider
The Best Lab-Grown Diamonds That We Highly Recommend (And Want To Gift Ourselves)
Nov 26, 2025 • Forbes