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Blue Nile

Customer Data Platform Specialist

New York City, NY (Hybrid)

$80K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 months ago

Job Summary

Own the CDP-driven marketing enablement by turning data into scalable audience segments and cross-channel activation with governance you can trust.

  • CDP Operations & Channel Integration: ensure data accuracy and a unified customer view across channels.
  • Use Case Development & Activation: translate business needs into high impact CDP use cases and activate unified profiles for outcomes like repeat purchase lift.
  • Measurement & Performance: define KPI tied to CDP use cases and clearly communicate impact to technical and business stakeholders.

Job Description

  • CDP Operations & Channel Integration: Support the integration of marketing channels into the CDP and manage ad hoc CDP requests and initiatives. Maintain data accuracy, consistency, and compliance within established governance frameworks to ensure a trusted, unified customer view.
  • Use Case Development & Activation: Partner with marketing and business teams to identify, prioritize, and execute high-impact CDP use cases including audience segmentation, lifecycle automation, and personalization. Drive activation of unified customer profiles across channels to deliver outcomes like increased repeat purchase rate and customer lifetime value.
  • Cross-Functional Enablement: Translate business needs into technical requirements and ensure alignment across stakeholders. Serve as a connective layer between marketing intent and technical execution, supporting CDP adoption across the organization.
  • Measurement & Performance: Define KPIs tied to CDP use cases (e.g., personalization lift, conversion, retention). Analyze performance, identify optimization opportunities, and communicate impact clearly to both technical and non-technical stakeholders.
Blue Nile logo

Blue Nile

3.3 Glassdoor

Blue Nile was founded in 1999 with the idea that the diamond and engagement ring business was ready for innovation. In 2022, it was acquired by Signet Jewelers, and to this day, it continues to operate as the original online jeweler, offering smart luxury and meticulous craftsmanship. The brand's legacy has earned the trust of millions of satisfied customers, providing them with the confidence to make smart choices. This is achieved through Blue Nile’s commitment to secured deliveries, industry-leading Diamond Certification and 24/7 Expert Advice. Its high-quality standards and vast assortment make it a one-stop shop for all needs. This is further supported by solutions like 360-degree diamond viewing and honest, un-commissioned customer service, which empower them to make a confident choice that truly fits their needs, free from sales pressure or upselling. While operating online, Blue Nile also has stores around the country.

Founded in 1999
New York, New York, USA
1.3K employees (214 in marketing)
www.bluenile.com
53% recommend to a friend
65% CEO approval

Salaries

Posted range

$80K/yr – $90K/yr

Taken straight from the job posting.

See all Blue Nile salaries

Funding

Total Funding
$62M
Last Raise
$7M
Series E, 23 years ago

Funding History

  • Apr 2003
    Series E • $7M
  • Jul 2001
    Series C • $7M
  • Apr 2000
    Series B • $42M

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
38.5%
Direct
50.6%
Referral
5.1%
Social
3.8%
Paid
1.8%

Headcount Trend

Current headcount: ~1.3K
Blue Nile logo

Customer Data Platform Specialist

Blue Nile · New York City, NY · Hybrid