Chief Marketing Officer

Responsibilities

• •     Run the Meta account yourself, at first. For the first 30–60 days you're hands-on in the account until cost per qualified owner is down and our ideal client is nailed. Then you help us hire a media buyer to take over the buttons, and you manage them by the numbers.
• •     Fix who's coming in. Build the qualifying into the hook, the creative, the form and the calendar so the people who book are owners at the right size. Teach Meta what a qualified owner looks like.
• •     Build the front-door offer. Owners almost never raise their hand for "consulting." Package and name the first step so the right owner feels dumb saying no. Written up as a manual our team can follow.
• •     Write the messaging and the creative. Pull out what owners are already telling themselves. Write the hooks, copy and video scripts. Direct Dwight or Brandon on camera, and tell us when to bring in talent instead.
• •     When something wins, push it. Make 20 more ads with different hooks, angles and creative without being asked.
• •     Build the follow-up so no owner gets dropped. Landing page, tracking, speed to lead, confirmations, no-show rebooks and win-back. Some automated, some human, all on purpose.
• •     Make it visible. We're a virtual team. Build the dashboard that shows spend → leads → qualified → booked → showed → signed, every week.
• Your first 30 days Weeks 1-4: See it and fix it; The offer and the creative; The follow-up; Scale what wins. Kill what doesn't. Weekly report from dollars spent to signed clients.

Requirements

• You're probably not a fit if:
• You want to hand us a strategy deck and leave the results to someone else.
• You won't get in the ad account yourself. Or you only want to push buttons and not own the strategy.
• You run an agency. We want one person who does the work themselves, not a team behind you.
• Your answer to everything is "let AI do it." Some follow-up needs a human.
• You blame the algorithm, the leads or the sales calls before you look at the numbers.
• You don't do what you say you're going to do.

Preferred

• Bonus: you're comfortable on camera and could be the face of some of our ads.