Marketing Lead

Responsibilities

• Social Media & Digital Marketing: Develop and execute strategies for Facebook, Instagram, YouTube, LinkedIn, Twitter, Reddit, and other platforms.
• Create engaging reels, videos, and stories that connect emotionally with audiences.
• Manage influencer and community collaborations to expand reach and credibility.
• Content Marketing & Creative Development: Lead the creation of content (blogs, brochures, newsletters, videos, presentations).
• Build content that resonates with NRIs, HNIs, senior citizens, and spiritual/travel enthusiasts.
• Ensure empathetic, customer-first messaging in every communication.
• Campaigns & Influential Marketing: Design and execute digital and offline campaigns tailored to different customer categories.
• Partner with residential societies, real estate groups, travel networks, and cultural/spiritual communities for brand-building activities.
• Plan influential marketing initiatives to engage key opinion leaders and community influencers.
• YouTube & Video Strategy: Create and grow a strong presence on YouTube with travel, spiritual, and customer engagement stories.

Requirements

• 4-8 years of proven experience in digital & experiential marketing.
• Strong understanding of customer psychology across segments like NRIs, HNIs, senior citizens, and devotees.
• Experience in partnership development (residential societies, real estate, travel networks).
• Background in spiritual/travel marketing will be a strong advantage.
• Expertise in social media, influencer collaborations, and campaign execution.
• Excellent communication, empathetic engagement skills, and ability to build community connections.
• Strong leadership and project management abilities to deliver end-to-end initiatives.