Responsibilities

• Manage CTV marketing activities on Company.com including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.
• Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and other.com initiatives
• Brief and optimize SEM and SEO efforts
• Lead strategic promotions work streams for S.com to drive sell-through. Provide and prepare presentations for regular executive share-out.
• Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
• Work with the performance analytics team to identify and lead the real-time optimization of marketing across company.com

Requirements

• Bachelor’s degree required
• 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
• Expertise in digital marketing and agency management
• Digital analytics and evaluating data sets to identify learnings to inform the business
• A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
• Website planning and optimization
• Experience optimizing for SEO/SEM
• Project management / Time management
• Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
• Strong interpersonal, communication skills and ability to gain alignment across various stakeholders

Preferred

• Project Management
• Website Planning + Optimization
• QA Management

Benefits

• Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus.
• Sick leave and mobile phone reimbursement provided based on state or local law.