Responsibilities

• Own retention strategy across email, SMS, and loyalty, including post-purchase and seasonal programs that bring customers back.
• Build and optimize Klaviyo campaigns, segments, and automated flows; manage SMS frequency, list health, consent, and deliverability.
• Use customer cohorts, repeat purchase rates, and lifetime value to prioritize tests, measure results, and recommend improvements.
• Manage paid media and retention agencies, setting briefs, budgets, creative testing priorities, and performance targets.
• Partner with Creative to turn product stories, customer content, and existing assets into effective campaigns across channels.
• Lead the marketing team and calendar, coordinating launches, seasonal campaigns, and influencer support with clear priorities and accountability.
• Work with Ecommerce and Customer Experience to improve lead capture, the post-purchase journey, and the path to a second order.

Requirements

• 5+ years of marketing experience, including 3+ years owning retention, CRM, or lifecycle programs for a consumer brand.
• Hands-on Klaviyo and SMS experience, with examples of campaigns, flows, and tests you built that improved repeat purchases or customer lifetime value.
• Strong analytical skills, including customer cohort analysis, Shopify and CRM reporting, and spreadsheets.
• Experience managing a small team, external agencies, and marketing budgets.
• Strong brand judgment, clear communication, and the organization to move between strategy and hands-on execution.
• Fashion, accessories, gifting, beauty, or lifestyle experience preferred. Familiarity with influencer programs, UGC, Postscript, or Attentive is a plus.