Responsibilities

• Schedule, publish, and maintain social media content across assigned National Western and The Legacy platforms; write and edit social media copy consistent with established brand voice and messaging; coordinate with internal departments to gather information, photography, video, and other content needed for social media; repurpose approved content across appropriate social media platforms; monitor relevant trends and identify timely content opportunities; assist with real-time social media coverage during events and activations; capture and edit basic photo and video content as needed; ensure published event details, ticketing information, dates, and calls to action are accurate.
• Monitor comments, direct messages, mentions, and audience engagement across assigned platforms; escalate customer service, reputational, or sensitive issues to the Digital Marketing Manager or appropriate team member; assist with comment moderation and identify recurring audience questions or concerns.
• Build, schedule, test, and deploy approved email campaigns; build emails using approved templates and established brand standards; coordinate email content, imagery, links, calls to action, and campaign details; conduct pre-send quality assurance, including proofreading, link testing, audience verification, formatting, dates, times, locations, and calls to action; schedule and deploy approved marketing, promotional, informational, and event communications; assist with automated emails and customer journeys as assigned; maintain organized records of email campaigns, templates, and communications.
• Coordinate with internal departments to gather information and marketing assets for approved communications; serve as a point of contact for routine social media and email marketing requests; assist with small marketing and creative requests as assigned; support sponsorship and partnership marketing deliverables across social media and email.
• Support established digital marketing campaigns across social media, email, website, ticketing, and other digital channels; assist with content and marketing needs during the National Western Stock Show and other events from October-January; coordinate the collection and organization of photography, video, creative assets, and other marketing content; support real-time event coverage and time-sensitive communications as needed.
• Track deadlines and follow up on outstanding content or deliverables; participate in marketing meetings and assist with follow-up as needed; support additional marketing projects and responsibilities as assigned.
• Assist with the training and onboarding of Marketing & Communications interns leading up to and during the National Western Stock Show; help train interns on social media platforms, content standards, brand guidelines, publishing processes, and event coverage expectations; assist with assigning daily content responsibilities, schedules, and event coverage priorities; provide day-to-day guidance and support to interns during the Stock Show; review intern-created content and provide feedback to ensure accuracy, quality, and brand consistency; serve as an additional resource for interns during event operations, escalating questions or issues to the Digital Marketing Manager as needed.

Requirements

• 1+ year of experience in marketing, digital marketing, social media, email marketing, or a related field preferred.
• Experience managing social media platforms for a brand, organization, or multiple audiences preferred.
• Experience building or deploying marketing emails through an email marketing or CRM platform preferred.
• Strong writing, editing, and proofreading skills.
• Experience with Canva or similar design tools preferred.
• Basic photo and video editing skills preferred.
• Strong attention to detail, particularly when reviewing public-facing communications.
• Excellent organizational and time-management skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication and interpersonal skills.

Preferred

• 1+ year of experience in marketing, digital marketing, social media, email marketing, or a related field preferred.
• Experience managing social media platforms for a brand, organization, or multiple audiences preferred.
• Experience building or deploying marketing emails through an email marketing or CRM platform preferred.
• Strong writing, editing, and proofreading skills.
• Experience with Canva or similar design tools preferred.
• Basic photo and video editing skills preferred.
• Strong attention to detail, particularly when reviewing public-facing communications.
• Excellent organizational and time-management skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication and interpersonal skills.