Responsibilities

• Shaping the B2C and digital marketing vision, strategy and growth agenda, integrating loyalty, acquisition, retention, eCommerce, CRM, social and performance marketing to drive revenue, customer lifetime value and market share
• Overseeing the B2C marketing portfolio, budget and resource allocation, and ensuring accountability for revenue, profitability, conversion, retention and return on marketing investment (ROMI)
• Architecting loyalty, retention and customer lifecycle programs that turn first-time buyers into longtime Lakeshore families across digital and retail channels
• Synthesizing consumer insights, market intelligence, competitive trends and digital analytics to identify growth opportunities and improve the end-to-end customer experience
• Leading omnichannel and performance marketing across paid media, SEO, email and social, using audience segmentation, personalization and testing to optimize the customer journey
• Building, coaching and mentoring a high-performing marketing organization where people are encouraged to experiment, learn and grow, developing future leaders and resolving critical talent gaps as the business grows
• Transforming marketing capabilities by integrating new technologies, processes and operating models that support future growth
• Influencing executive decisions and collaborating with eCommerce, Merchandising, Product Development and Creative to align marketing priorities with company growth goals and represent the teachers and families we serve

Requirements

• 12+ years of experience in digital marketing within an ecommerce environment
• 8+ years in a management role leading digital performance marketing teams in B2C commerce, including other managers
• Demonstrated success developing and executing growth strategies that drive customer acquisition, retention, engagement, customer lifetime value and revenue
• Deep expertise across the B2C marketing ecosystem, including loyalty, CRM, lifecycle, email, social, paid media, SEO, digital commerce and omnichannel marketing
• Experience overseeing significant marketing investments, including budget planning, forecasting, performance measurement and ROI management
• Strong command of customer journey mapping, audience segmentation, personalization, testing and marketing analytics
• Experience leading marketing transformation initiatives, such as new technologies, processes or operating models

Preferred

• B2C retail experience, ideally with an omnichannel brand that sells through both stores and eCommerce
• Experience balancing long-term brand stewardship with short-term business performance
• A strong eye for creative excellence and the ability to evaluate campaigns through both a strategic and customer lens
• You pair creativity with analytical rigor and can explain the “why” behind every investment
• You make sound decisions without complete information, then assess and adjust
• You develop future leaders and guide teams through change with resilience and optimism
• You’re down-to-earth and approachable, and you lead with curiosity rather than ego

Benefits

• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage—EPO, PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits—choose what you like, ignore the rest
• On-site preschool for our employees’ children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dress…and we really mean it