Responsibilities

• Develop an integrated marketing plan aligned with Westinghouse corporate, team and sales goals and OPX commercial growth priorities and strategic accounts goals.
• Lead a team of marketing professionals, setting priorities, providing guidance and mentorship to staff and external partners to strengthen execution across the portfolio.
• Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools
• Enhance the customer experience and deliver personalized, account-based marketing (ABM) campaign experiences and translate customer insights into recommendations that improve commercial effectiveness, customer satisfaction and business growth,
• Lead the use of AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation.
• Oversee market research process and competitive analyses, providing guidance to OPX leadership for strategic positioning of products/services in the marketplace.
• Develop a comprehensive market intelligence capability covering customers, competitors, market trends, latest opportunities and growth strategies.
• Partner with commercial, operations, legal, government affairs, supply chain and global communications partners to support growth and customer engagement.
• Measure campaign performance and use data-driven insights to improve marketing effectiveness in guiding growth.
• Determine strategic positioning of conference activities, sponsorships, and Westinghouse-hosted events.

Requirements

• 10+ years in a marketing leadership or relevant role with experience in complex positions and levels including experience managing professionals.
• 10+ years of BU or product marketing experience, including experience leading creative teams and overseeing projects or related disciplines.
• Experience in digital marketing/tools, including ABM campaigns guiding the customer journey, AI functions and team members in development of AI content and creative assets using agents.
• Mid-to-expert level knowledge in using MS Copilot, Adobe suite and digital tools tech stack.
• Experience developing marketing professionals, managing performance and building teams
• Expertise in working with senior business leaders, translating priorities into compelling marketing strategies.
• Experience developing executive-level market intelligence and competitive landscape analyses.
• International travel, 10%-20%.

Benefits

• Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options
• Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members
• 401(k) with Company Match Contributions to support employees' retirement
• Paid Vacations and Company Holidays
• Opportunities for Flexible Work Arrangements to promote work-life balance
• Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers
• Global Recognition and Service Programs to celebrate employee accomplishments and service
• Employee Referral Program