Chief Marketing Officer

Responsibilities

• The Chief Marketing Officer (CMO) is a full-time remote role responsible for leading the overall marketing vision, strategy, and execution for Okay Ventures’ portfolio of direct-to-consumer brands.
• This role oversees development of integrated marketing plans, including brand positioning, performance marketing, lifecycle campaigns, and customer experience initiatives across digital channels.
• The CMO guides market analysis and competitive research, manages public relations and brand reputation, and partners with sales and product teams to drive revenue growth and customer acquisition.
• Day-to-day responsibilities include mentoring and scaling a high-performing global marketing team, setting KPIs, managing budgets, and using data-driven insights to optimize campaigns and expand into new markets.
• The CMO also collaborates closely with executive leadership to align marketing strategies with business goals and support long-term innovation in digital retail.

Requirements

• 8+ years of progressive marketing leadership experience, with at least 3 years in a senior or C-level role (VP Marketing, CMO, or Head of Marketing)
• Proven track record building and executing comprehensive marketing strategies that drive revenue growth, brand awareness, and customer acquisition
• Deep expertise across multiple marketing disciplines: brand strategy, demand generation, digital marketing, content marketing, performance marketing, and communications
• Experience managing marketing budgets of $2M+ annually and demonstrating measurable ROI
• Strong leadership skills with experience building, managing, and developing high-performing marketing teams (5+ direct reports)
• Proficiency in marketing analytics, attribution modeling, and data-driven decision making
• Expertise in modern marketing technology stack: CRM (Salesforce, HubSpot), marketing automation, analytics platforms, and reporting tools
• Excellent strategic thinking combined with hands-on execution capability
• Outstanding communication and presentation skills, with experience presenting to executive leadership and board members
• Corporate and Cross-Functional Leadership:

Preferred

• MBA or advanced degree in Marketing, Business, or related field
• Experience scaling marketing operations in growth-stage or mid-market companies
• Background in B2B and/or B2C marketing depending on industry
• Track record launching products, entering new markets, or driving rebranding initiatives
• Knowledge of customer lifecycle marketing, retention strategies, and community building
• Experience with international or multi-regional marketing campaigns
• Familiarity with PR, investor relations, or corporate communications
• Strategic vision with the ability to translate business goals into actionable marketing plans
• Data-driven mindset with strong analytical and forecasting skills
• Leadership and team development: coaching, mentoring, and performance management