Founding Head of Marketing

Charlottesville, VA (Remote)

$120K/yr – $140K/yrSenior Level7+ years expFull time

Posted 13 hrs ago

Job Summary

Own the full marketing function from strategy to execution, turning company goals into measurable demand, pipeline, and brand momentum while leading a small team and aligning with Sales and BD.

  • Own demand generation and pipeline, driving measurable impact
  • Lead brand and creative campaigns to sharpen positioning and story
  • Collaborate with Sales/BD and mentor the marketing team

Job Description

Responsibilities

  • Strategy: Turn company goals into clear marketing priorities, campaigns, budgets, and plans.
  • Demand + pipeline: Build programs that generate measurable pipeline and revenue impact.
  • Brand + positioning: Protect what makes SkillBit different while sharpening our story, messaging, voice, and market position.
  • Creative campaigns: Turn product launches, research, events, and company moments into ideas people actually notice.
  • Sales & Business Development alignment: Work closely with Sales and Business Development on target accounts, campaign follow-up, nurture, and conversion.
  • Events + community: Create experiences people want to attend and remember, not just another booth, webinar, or vendor happy hour.
  • Team leadership: Lead and develop our Senior Marketing Associate, Growth Associate, and Community Manager while jumping into high-impact work yourself.

Requirements

  • 7+ years of B2B marketing experience, ideally in SaaS, cybersecurity, or another technical market
  • Experience owning demand generation and being accountable for pipeline
  • Experience leading or mentoring marketers
  • Strong creative instincts and a track record of turning ideas into campaigns, content, events, or brand moments that stand out
  • Strong understanding of positioning, content, events, digital marketing, and the B2B funnel
  • Comfortable working directly with Sales, BDRs, and company leadership
  • A strong bias toward action and the ability to create structure in ambiguity
  • Able to create structure in ambiguity and move quickly without needing a lot of direction
  • Strong judgment around where to spend time, budget, and resources
  • Strong communicator who can make technical concepts clear and compelling
SkillBit (formerly MetaCTF) logo

SkillBit (formerly MetaCTF)

5.0 Glassdoor

SkillBit (formerly MetaCTF) is a cyber skills platform helping to assess, train, and upskill security talent through hands-on labs, custom cybersecurity competitions, and interactive assessments. Founded in 2021, SkillBit supports enterprises and individuals with practical, real-world training to elevate team cyber capabilities.

Founded in 2021
24 employees (5 in marketing)
0% recommend to a friend

Salaries

Posted range

$120K/yr – $140K/yr

Taken straight from the job posting.

The middle of this range ($130K) is 26% below the median base salary for Head of Marketing roles in the United States ($175K).

Head of Marketing median pay in the United States

$178K/yr

Most pay falls between $145K and $219K. Based on 127 salaries.

See all SkillBit (formerly MetaCTF) salaries

Marketing Team

Marketing Team Size
4 (17% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Seed

Funding History

  • Mar 2026
    Seed • $1M

Traffic Signals

Monthly Visitors
29.2K
Traffic Source Mix
Search
13.2%
Direct
60.6%
Referral
6.2%
Social
8.5%
Paid
2.6%

Headcount Trend

Current headcount: ~24
SkillBit (formerly MetaCTF) logo

Founding Head of Marketing

SkillBit (formerly MetaCTF) · Charlottesville, VA · Remote