Marketing Manager

Responsibilities

• Pipeline Execution with Sales & Paid
• Work with Sales on lead handoff, MQL/SAL follow-up and regular pipeline reviews, so marketing-sourced leads move quickly and nothing falls through
• Work with the Paid Department to launch and improve campaigns: audience targeting, landing pages, offers and budget pacing, measured on pipeline outcomes, not just clicks and form fills
• Find where pipeline stalls (volume, conversion or velocity) and run tests to fix it
• Build and run nurture and lifecycle email programs that move MQLs toward sales conversations
• Website & SEO
• Own the Foundation website: updates, new pages, landing pages and day-to-day maintenance in the CMS
• Own on-page and technical SEO for the site, service pages and landing pages, including keyword targeting, metadata, internal linking, schema, site speed, indexation and crawlability for both search engines and AI crawlers
• Improve the site’s conversion rate through testing forms, CTAs, page layout and offers
• Monitor site health and performance in tools like Google Search Console, GA4, Ahrefs or Semrush, and fix issues proactively

Requirements

• 3–5 years of B2B marketing experience. SaaS, tech or agency experience preferred.
• Hands-on SEO experience: technical and on-page SEO, keyword research and SEO tools (GSC, GA4, Ahrefs or Semrush)
• Website experience: comfortable building and editing pages in a CMS (WordPress, HubSpot, Webflow or similar). Basic HTML/CSS is a plus.
• Strong analytical skills: CRM (HubSpot preferred), dashboards, spreadsheets and attribution, and you turn data into clear recommendations
• A track record of working with Sales and Paid teams to drive pipeline
• A strong executor: organized and fast, you finish what you start and run several projects at once without dropping quality
• Strong delegation skills and experience coaching or mentoring at least one junior teammate
• KPIs & Measures of Success: Pipeline impact: MQL volume and MQL → SAL conversion rate, Pipeline velocity and cost per SAL, Marketing-influenced pipeline and revenue
• Nice to have: familiarity with GEO/AEO and how AI search is changing B2B buying; CRO or A/B testing experience; webinar experience

Preferred

• familiarity with GEO/AEO and how AI search is changing B2B buying
• CRO or A/B testing experience
• webinar experience