Retail Marketing Manager

Responsibilities

• Conceptualize, plan, and execute a robust local events calendar across all showroom locations, including client appreciation events, product launch activations, milestone gifting moments, seasonal trunk shows, and community partnership programs.
• Own the full event lifecycle: ideation, proposal, vendor sourcing, logistics, on-site execution, and post-event recap with performance data.
• Identify and cultivate relationships with local businesses, cultural institutions, influencers, and community organizations that align with the Blue Nile brand ethos and target customer demographics.
• Partner with PR to amplify local events through media and influencer coverage.
• Curate and activate high-value client lists in partnership with personal jewelers and retail leadership, driving personalized outreach tied to life milestones, purchase anniversaries, and seasonal moments.
• Develop and execute client gifting strategies with clear criteria, budget controls, and measurable impact on retention and repeat purchase.
• Build automations and triggered communication flows that support personal jewelers in maintaining consistent, high-touch client engagement at scale.
• Maintain and evolve the regional retail marketing calendar, ensuring every market has a consistent cadence of client touchpoints across the year.
• Lead all local marketing efforts for new showroom openings, including outreach strategy, community events, media partnerships, and grand opening programming.
• Manage point-of-purchase merchandising solutions that bring the brand to life in-store and support the personal jeweler sales process.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 5+ years of retail marketing experience, with a demonstrated track record of owning and executing local events, clienteling programs, and in-store activations, ideally in premium or luxury retail.
• Proven ability to operate independently: you have managed multi-market programs without a playbook and built the process yourself.
• Strong project management skills with the organizational discipline to manage multiple concurrent workstreams, deadlines, and budgets without dropping a ball.
• Analytically grounded: you interpret performance data, identify trends, and translate insights into clear recommendations for non-technical audiences.
• Excellent written and verbal communication skills; equally effective presenting to senior leadership and briefing a vendor on event logistics.
• High proficiency in Microsoft Excel, Word and PowerPoint.

Preferred

• Experience coordinating with PR for events
• Experience working with influencers and community organizations
• Customer-facing, clienteling or retail marketing in premium or luxury retail environments (preferred)

Benefits

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance