Database Marketing Senior Analyst

Responsibilities

• Build and maintain guest segmentation (worth, visit frequency and recency, geography, tier) and produce target lists for direct mail, email, SMS and host outreach.
• Own proofing and validation for every campaign before it drops: list counts, segment and offer checks, address hygiene (NCOA), suppressions and contact-frequency limits. You are the last check before anything goes out.
• Support Player Development with host coding, PD list production and analysis of host-managed guests in our casino management system, working with the PD team.
• Measure every campaign: set up holdout groups, read incremental lift and report results by segment.
• Build promotional pro formas before launch and post-analyses after, comparing offer cost to incremental revenue.
• Track churn and reactivation: flag guests who are lapsing and test win-back offers.
• Build and maintain Power BI dashboards for core KPIs (active guests, trips, net win per visit, reinvestment rate, campaign ROI).
• Write SQL against the marketing data warehouse and automate recurring reporting with Python and AI tools.
• Present findings to marketing and property leaders in plain language, with a clear recommendation.

Requirements

• 2+ years in database marketing, CRM or marketing analytics (casino, hospitality, travel, retail loyalty or subscription businesses).
• Bachelor's degree in a quantitative or business field, or equivalent experience.
• Strong SQL and advanced Excel.
• Accurate, detail-driven campaign execution: experience proofing and validating lists and offers before they go out.
• Experience with a BI tool (Power BI preferred; Tableau or similar is fine).
• Campaign and promotion measurement: pro formas and pre/post analysis.
• Designing holdout / control-group or A/B tests and reading incremental lift.
• You turn analysis into a decision a non-technical leader can act on.

Preferred

• Casino marketing and player development: offers and reinvestment, player tiers, theo / ADT, host coding and PD lists.
• Casino marketing systems (e.g., Aristocrat Oasis 360, Konami SYNKROS, Light & Wonder CMP, QCI) or a CRM / CDP (e.g., Salesforce, Optimove, Braze).
• Python or R; propensity, churn or lifetime-value models.
• Using AI tools (e.g., Claude, ChatGPT) to automate analysis.
• Don’t check every box? If this work excites you, apply anyway. We care more about curiosity and drive than a perfect match.

Benefits

• Medical, dental and vision; 401(k); paid time off.
• Fully remote.