CRM Manager, Marketing

Responsibilities

• Own and evolve Framebridge’s email and SMS strategy and marketing calendar across campaigns, lifecycle programs, product launches, promotional moments, and key business priorities.
• Lead end-to-end execution of email and SMS campaigns, automated journeys, and transactional communications from briefing through deployment.
• Develop and scale subscriber acquisition, customer journeys, segmentation, and personalization strategies that increase engagement, retention, and customer lifetime value.
• Partner cross-functionally with Creative, eCommerce, Paid Media, Retail, Merchandising, and Brand Marketing to translate business objectives into high-performing lifecycle campaigns.
• Lead creative briefing for email and SMS, ensuring messaging and creative align with broader brand and lifecycle strategies.
• Develop and maintain a testing roadmap across messaging, creative, cadence, timing, and audience strategy to continuously improve channel performance.
• Monitor and report on email and SMS performance, translating results into actionable insights and recommendations while contributing to broader digital revenue planning and forecasting.
• Establish and maintain best practices across deliverability, compliance, operational excellence, and execution standards.
• Serve as the subject matter expert for Klaviyo and other lifecycle marketing platforms, optimizing tools, processes, and workflows to improve capabilities, efficiency, and customer experience.
• Manage external partners and vendors supporting email and SMS marketing initiatives.

Requirements

• 4–6+ years of experience in CRM, lifecycle marketing, email marketing, SMS marketing, or marketing automation, preferably within ecommerce, retail, or consumer brands.
• Proven experience developing and executing lifecycle marketing strategies and managing end-to-end campaigns that drive customer engagement and revenue.
• Hands-on experience with lifecycle marketing platforms such as Klaviyo, including segmentation, personalization, customer journey automation, and campaign execution.
• Strong analytical skills and a data-driven approach to testing and optimization, with experience translating campaign performance and customer insights into actionable recommendations.
• Strong project management skills with experience leading cross-functional marketing initiatives from concept through execution while managing multiple priorities.
• Excellent organizational, communication, and presentation skills, with experience briefing and partnering with creative teams.
• Strong understanding of email and SMS best practices, deliverability, and relevant privacy and compliance requirements, including CAN-SPAM, GDPR, and CCPA.
• Experience with Google Analytics (GA4), lifecycle marketing reporting, and agency or vendor management is a plus.

Benefits

• Full medical, dental, and vision benefits
• Generous retirement program — 401(k) and employer-funded pension plan
• Parental leave and return program
• Flexible Time Off and paid holidays
• Framebridge employee Free Frame codes and discounts
• Short-term disability and Life/AD&D Insurance
• Employee Assistance Program (EAP)
• Ongoing learning and development opportunities
• Commuter benefits
• Pet insurance