Sr CRM Manager

Responsibilities

• Own audience segmentation strategy and execution across prospect and member communications.
• Develop, validate, and maintain complex SQL-based audience selections and campaign targeting logic.
• Analyze customer, campaign, and behavioral data to identify opportunities for audience growth, engagement, retention, and revenue optimization.
• Translate business requirements into scalable audience solutions while ensuring data quality and segmentation accuracy.
• Partner with analytics, technology, and business stakeholders to investigate data issues, perform root cause analysis, and implement solutions.
• Develop and maintain audience frameworks, governance standards, and documentation to support campaign scalability and operational excellence.
• Independently manage multiple priorities while proactively identifying opportunities, risks, and solutions.
• Support end-to-end campaign execution, including audience creation, QA, testing, deployment support, and performance measurement.
• Other duties as assigned.

Requirements

• Advanced SQL skills (5+ years) with demonstrated experience building complex audience selections, data validation processes, and performance analyses.
• Strong analytical and problem-solving skills with the ability to interpret large datasets and translate findings into actionable recommendations.
• Experience developing segmentation strategies based on customer behavior, lifecycle stage, demographics, engagement, and business objectives.
• Ability to independently manage projects and make data-driven recommendations with limited oversight.
• Strong understanding of database structures, customer data models, and data quality best practices.
• Experience analyzing campaign performance and utilizing insights to improve future audience targeting and marketing outcomes.
• Exceptional communication skills with the ability to explain complex data concepts to technical and non-technical stakeholders.
• Strong project management, organization, and prioritization skills.

Preferred

• Advanced experience with customer segmentation, audience strategy, and campaign targeting.
• Experience with SQL, Snowflake, or similar data warehouse technologies.
• Experience with CRM and marketing automation platforms.
• Familiarity with HTML/CSS and email template structure to support campaign production, QA, and troubleshooting.
• Experience with customer lifecycle marketing, personalization, and behavioral targeting.
• Knowledge of campaign measurement, A/B testing, and marketing analytics.

Benefits

• Our approach to benefits is holistic, and includes health, wellbeing and financial components including: insurance for medical/pharmacy, dental, vision, life, and disability, weight loss and smoking cessation programs, matching 401(k) and ability to participate in our employee stock purchase plan.
• Learn more about benefits (https://frontdoor.jobs/benefits/) at Frontdoor.