Senior CRM Specialist - Adobe Experience Cloud

Responsibilities

• Own the build, QA, and deployment of email campaigns in Adobe Campaign (Classic or Standard) and/or Adobe Journey Optimizer end to end, ensuring every send is accurate, on time, and on brand
• Translate briefs and journey maps into working builds, filling gaps with sound judgment and raising questions early when a brief is incomplete or a requirement won't work as written
• Configure audience targeting, personalization, and dynamic content within existing templates and data schemas to improve relevance and engagement
• Manage the send calendar, including scheduling, dependency sequencing, and deployment-readiness checks for rendering, links, suppression, and compliance (CAN-SPAM, TCPA, CASL)
• Configure and maintain multi-step, multi-channel journeys (email, plus SMS and push where in scope), implementing segmentation, flow control, and decision logic
• Run journey QA on logic, timing, and audience entry/exit conditions before activation, so issues are caught before they reach customers
• Audit existing campaign and journey builds, workflows, and data schemas, diagnose what is broken, redundant, or misconfigured, and fix it without disrupting live sends
• Recommend improvements to journey logic, segmentation, and program performance, explaining the marketing rationale as well as the technical approach
• Bring a proposed solution, not just the problem, when escalating structural or data-quality issues that require architecture-level decisions
• Communicate clearly with internal teams and client stakeholders, setting expectations, flagging risks, and explaining technical trade-offs in plain language

Requirements

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, or a related field (or 4 additional years of equivalent professional experience)
• 5 to 8 years of hands-on CRM and lifecycle marketing experience, with significant production work in Adobe Experience Cloud email and journey platforms
• Experience in production in Adobe Campaign (Classic or Standard) and/or Adobe Journey Optimizer / Adobe Experience Platform
• A track record of owning CRM work end to end with minimal oversight; you are comfortable being the person who makes it work
• Proven ability to step into an existing instance built by others, diagnose problems, and repair prior configuration rather than only building greenfield
• Strong lifecycle marketing understanding: you can explain why a journey is designed a certain way and spot when it isn't serving the customer or the business
• Clear written and verbal communication, including explaining technical issues to non-technical stakeholders
• Working knowledge of HTML/CSS for email template troubleshooting and customization
• Working knowledge of email/SMS compliance regulations

Preferred

• - Hands-on experience in Salesforce Marketing Cloud (strongly preferred), such as Journey Builder, Email Studio, Automation Studio, AMPscript, and SQL query activities
• - Experience with additional CRM and marketing automation platforms, such as Microsoft Dynamics 365, Klaviyo, or Braze
• - Experience with Adobe Experience Platform segments, schemas, and audience activation
• - SQL or scripting (JavaScript) for workflow customization and troubleshooting
• - Telecom or B2C subscription-industry CRM experience
• - Agency-side or client-facing experience

Benefits

• Fully remote across the U.S. & Canada, plus monthly WFH stipend and Summer Fridays
• Generous time off, including unlimited PTO (U.S.), competitive vacation (Canada), and parental/family leave options
• Comprehensive health benefits, mental health support, and company-paid disability & life coverage
• Employer retirement contributions (401(k) in the U.S., RRSP match in Canada)
• Quarterly performance reviews and career advancement opportunities