CRM Specialist

Responsibilities

• Report to the VP of CRM & Customer Insights and support e-commerce and retail/email marketing campaigns, ensuring comprehensive reporting and analysis of aggregate and detailed results.
• Craft advanced reporting dashboards, discern trends, identify issues within data sets, and provide strategic recommendations to guide business decisions and resource allocation.
• Conduct thorough evaluations of marketing effectiveness (ROI, both short and long term), devise segmentation strategies, and generate actionable insights to enhance customer lifetime value.
• Collaborate with cross-functional teams (eCommerce, Retail, Marketing, merchandising) to produce analyses and reports centered on performance metrics, focusing on the profitability of new and existing eCommerce customers.
• Liaise with digital marketing/ecommerce partners to merge e-commerce-specific behaviors with a cross-channel CRM perspective, developing innovative acquisition, cultivation, retention, and win-back strategies.
• Refine and advance response analysis reporting for all marketing endeavors initiated from CRM, including segment-level behaviors, profitability, and long-term impact assessments.
• Partner with business intelligence team to automate insights reports; Address data integrity, resolve source issues, and improve data accuracy.
• Assist VP in needs assessments and vendor selection processes, evaluating capabilities, pricing, timing, and potential ROI.
• Manage project timelines and deliverables related to new vendor data integrations and CRM system enhancements.

Requirements

• Bachelor's degree in business, with a preference for specialization in quantitative fields (statistics, data analytics, economics, business analytics).
• 3+ years of analytics and CRM experience. Preferably in the retail field.
• Expertise in relational databases, with proficiency in SQL for data querying and analysis.
• Exceptional analytical and problem-solving skills, complemented by meticulous attention to detail.
• Proven ability to synthesize data into compelling reports and presentations aligned with business objectives.
• Inquisitive and driven, with a relentless pursuit of clarity in all analytical inquiries.
• Outstanding organizational and project management abilities, capable of multitasking and prioritizing in accordance with dynamic business needs and delivering within tight deadlines.
• Demonstrated skill in data analysis and interpretation, with a history of influencing business decisions and optimizing performance through analytics.
• Excellent verbal and written communication skills, adept at steering cross-functional collaborations and driving team success.
• Results-focused mindset, with a strong capacity for building strategic relationships and advancing team goals.

Benefits

• Competitive Benefits Package
• Flexible Time Off (Paid Company Holidays, Paid Vacation & Personal time, Sick & Wellness, Volunteer Time, Summer Fridays)
• Access to Employee Discount
• Employee Assistance Program
• Access to Mental Health & Wellness Programs
• Commuter Benefits
• Parental leave
• DE&I Program
• And More!