Company overview

Theory: Defining the New ModernFounded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials.The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon.A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.Theory is an equal opportunity employer and does not discriminate in regards to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
Founded in 1997
New York, New York, USA
990 employees (236 in marketing)
52% recommend to a friend
25% positive business outlook

Salaries

Typical salary range

$75,000 – $85,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount -1.1% year over year

Audience

Monthly website visitors
1.1M
Month over month+13.8%
Quarter over quarter-6.3%
Top sourceDirect (58.1%)
Ad budget per month$81.7K
Average search rank44.4
Traffic source mix
Direct
58.1%
Search
32%
Referral
5.6%
Social
2.7%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

183.1K

12-mo growth

+7.5%

Monthly growth

+0.9%

News

Links