Go To Market Manager

New York, USA (On-site)

$110K/yr – $120K/yrMid LevelFull time

Posted 5 months ago

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Job Summary

Collaborate with the Global Merchandising team to shape the global go-to-market strategy and manage product milestones. The role emphasizes cross-functional partnership, research-driven recommendations, and clear communication to drive growth and operational development. Key candidate requirements include strong organization, cross-functional influence, supply chain understanding, strategic thinking, and presentation skills.

Job Description

Responsibilities

  • In partnership with Global Merchandising team, work to develop the global go-to-market strategy that meets the organizational and customer needs.
  • Undertake detailed research and analysis to support strategic recommendations.
  • Create, manage and communicate all milestones with urgency on the product lifecycle calendar to ensure that the business deliverables are achieved on time and in accordance with defined budgets.
  • Act as an internal advisor to stakeholders globally: merchandising, design, production, regional leadership etc.
  • Partner with multiple stakeholders to plan agendas and prepare materials for meetings, capturing actions and ensuring timely follow-up.
  • Effectively project manage key initiatives and milestones to enable business deliverables.
  • Undertake detailed hindsight by analyzing seasonal data and KPIs to identify continuous improvements opportunities.
  • Serve as the key contact for global teams.
  • Assist in visualizing and executing business strategies for growth and operational development.
  • Support in communicating the company's vision and values.
Theory logo

Theory

3.5 Glassdoor

Theory: Defining the New ModernFounded by Andrew Rosen in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials.The Fast Retailing acquisition of Theory in 2004 spurred global expansion of the brand; today, Theory operates 221 freestanding stores worldwide. The launch of e-commerce in 2010 and collaborative relationships with department and specialty stores continue to position Theory as a continually expanding international omnichannel phenomenon.A leader in Fast Retailing Group's dossier, Theory balances luxury with accessibility in collections with integrity known for their precisely tailored silhouettes and exceptional fabrics.Theory is an equal opportunity employer and does not discriminate in regards to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.

Founded in 1997
New York, New York, USA
990 employees (236 in marketing)
52% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$81.7K
Traffic Source Mix
Search
32%
Direct
58.1%
Referral
5.6%
Social
2.7%
Paid
1.4%

Headcount Trend

Current headcount: ~990

Marketing Team

Marketing Team Size
106 (11% of company)
Median Career Experience
9.5 years
Median Tenure
3.8 years

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