Senior Manager, Audience GTM

Responsibilities

• - Own and evolve the go-to-market strategy for the ServiceTitan FieldRoutes and Property Care products, aligning positioning, target audience, and launch plans across Marketing, Sales, and Product
• - Own product marketing and positioning, partnering with Product Management to translate roadmap input into go-to-market plans with clear owners, timing, and success metrics
• - Set the cadence and framework for launches, campaigns, and market or segment expansion
• - Own the demand generation strategy end-to-end, from top-of-funnel awareness through lead and opportunity creation
• - Build and manage the pipeline plan and demand gen budget against revenue targets, forecasting and reporting on funnel performance
• - Influence the channel and program mix, in partnership with the in-house teams that run paid media, content, email, SEO/GEO, web, and social, to improve pipeline efficiency and lead quality
• - Own inbound pipeline generation as a core KPI, setting targets and building the campaigns, content, offers, and nurture programs that drive qualified inbound volume
• - Partner with RevOps on lead scoring, routing, and SLAs so inbound leads convert efficiently
• - Monitor and report on inbound funnel health (volume, conversion, velocity) and course-correct in-quarter
• - Report pipeline and inbound performance to senior leadership on a regular cadence

Requirements

• - 3-5 years in demand generation, growth marketing, or go-to-market roles, including experience owning full-funnel strategy and pipeline targets, ideally in B2B SaaS
• - A track record of building and scaling inbound pipeline programs and hitting pipeline or revenue targets
• - Experience leading go-to-market strategy and product launches in partnership with Sales and Product
• - Strong cross-functional leadership, able to align and drive execution across channel teams, Sales, Product, and RevOps without direct authority over all of them
• - Strong communication and executive presence to report results to leadership
• - Fluency with funnel metrics and attribution, and comfort building and defending a pipeline plan with data
• - Experience managing or mentoring people, or leading cross-functional pods, is a plus

Preferred

• - Experience marketing to or working within recurring, subscription-style home and field services verticals, pest control, lawn care, or pool and spa is a strong plus
• - Familiarity with vertical SaaS or field service management software

Benefits

• - Flextime, recognition, and support for autonomous work : Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• - Holistic health and wellness benefits: Company-paid medical, dental, and vision (with 100% employer paid options and 90% coverage for dependents), FSA and HSA, 401k match, and telehealth options including memberships to One Medical.
• - Support for Titans at all stages of life: Parental leave and support, up to $20k in fertility services (i.e. IUI and IVF), surrogacy, and adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, pet insurance, legal advisory services, financial planning tools, and more.