Go To Market Manager

Responsibilities

• Develop and execute end-to-end go-to-market strategies aligned with overall product strategy, industry trends, and customer needs.
• Lead cross-functional teams—including product management, marketing, sales, and technical support—to coordinate seamless product launches and campaigns.
• Conduct thorough market research and analysis to identify customer segmentation opportunities, competitive landscape insights, and emerging industry trends.
• Create compelling content and brand storytelling that clearly articulates product value propositions across multiple channels.
• Manage marketing projects from planning through execution, ensuring timely delivery of product demos, marketing collateral, and digital campaigns.
• Utilize marketing analytics and data analytics tools—including SQL—to monitor campaign performance, optimize strategies, and inform data-driven decision making.
• Facilitate product positioning efforts by crafting messaging frameworks that resonate with target audiences in B2B markets and e-commerce platforms.
• Present strategic plans, market insights, and campaign results to stakeholders through engaging presentations that foster alignment and buy-in.

Requirements

• Proven experience in insurance software development environments with a focus on product marketing or go-to-market strategy.
• Strong understanding of agile methodologies, project management principles, and marketing management practices.
• Demonstrated ability to manage cross-functional teams effectively while driving results in a fast paced setting.
• Expertise in market research, industry analysis, customer segmentation, and competitive intelligence.
• Proficiency in digital marketing channels including content writing, digital campaigns, and technical marketing experience.
• Skilled in analysis tools such as SQL or other data analytics platforms to interpret performance metrics for continuous improvement.
• Excellent presentation skills with the ability to communicate complex concepts clearly to diverse audiences.
• Knowledge of industry trends related to insurance platforms, marketing strategies, and software development cycles is highly desirable.
• Strong writing skills for creating compelling content that supports brand storytelling and product positioning efforts.