GTM Strategist

Responsibilities

• Own Category Partnership Storytelling
• Develop and maintain pre-sale decks, narratives and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco and Technology.
• Translate Fandom's fan intelligence, audience insights and capabilities into simple, persuasive stories tied to category and advertiser objectives.
• Customize core Category Partnership narratives for priority accounts and opportunities.
• Ensure every deck has a clear strategic story, strong narrative flow and polished presentation.
• Keep Category Partnership materials current as Fandom's insights, products and marketplace positioning evolve.
• Develop Proactive Category Narratives
• Understand the key business challenges, consumer behaviors and marketing priorities within each category.
• Identify the fan behaviors, cultural moments and audience opportunities most relevant to each vertical (i.e. fan holidays, seasonal moments, major releases)
• Develop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives.

Requirements

• Experience servicing media sales teams at a publisher
• 5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement
• Deep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto.
• Experience building scalable commercial solutions and translating custom concepts into repeatable offerings.
• Excellent communication, storytelling, and enablement skills.
• Highly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams.
• Demonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context.

Preferred

• You understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling
• You leverage AI technologies but you don't rely on them for deck design or copy

Benefits

• Salary Range = $83k - $152k - (Actual salary available will vary based on location and market factors.)
• Vibrant team culture
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture