GTM Strategist

USA (Remote)

$83K/yr – $152K/yrMid Level5+ years expFull time

Posted 2 hrs ago

Job Summary

Own end to end Category Partnership storytelling and sales enablement across priority advertiser categories, shaping pre sale narratives, scalable materials, and proactive category initiatives. You will partner with Revenue, Insights, Product Marketing and Creative to translate fan intelligence into compelling stories and reusable assets for multiple accounts.

Job Description

Responsibilities

  • Own Category Partnership Storytelling
  • Develop and maintain pre-sale decks, narratives and sales materials for priority advertiser categories including CPG, QSR, Financial Services, Automotive, Retail, Telco and Technology.
  • Translate Fandom’s fan intelligence, audience insights and capabilities into simple, persuasive stories tied to category and advertiser objectives.
  • Customize core Category Partnership narratives for priority accounts and opportunities.
  • Ensure every deck has a clear strategic story, strong narrative flow and polished presentation.
  • Keep Category Partnership materials current as Fandom’s insights, products and marketplace positioning evolve.
  • Develop Proactive Category Narratives
  • Understand the key business challenges, consumer behaviors and marketing priorities within each category.
  • Identify the fan behaviors, cultural moments and audience opportunities most relevant to each vertical (i.e. fan holidays, seasonal moments, major releases)
  • Develop proactive stories that give sellers a reason to approach clients before a brief or RFP arrives.

Requirements

  • Experience servicing media sales teams at a publisher
  • 5+ years of experience in pre-sale advertising solutions, deck-building, storytelling, sales enablement
  • Deep understanding of one or more key advertiser categories including CPG, QSR, Retail, Financial Services, Tech, Telco, or Auto.
  • Experience building scalable commercial solutions and translating custom concepts into repeatable offerings.
  • Excellent communication, storytelling, and enablement skills.
  • Highly collaborative mindset with the ability to influence stakeholders across Revenue, Product, Marketing, Operations, and AI teams.
  • Demonstrated capability using generative AI tools (e.g., Gemini, NotebookLM) to enhance productivity, paired with the ability to critically audit and verify outputs for accuracy, security, and context.

Preferred

  • You understand the art of deck building and are comfortable designing/editing a deck beyond just storytelling
  • You leverage AI technologies but you don't rely on them for deck design or copy

Benefits

  • Vibrant team culture
  • Comprehensive Medical, Dental, Vision
  • Training (unlimited Udemy + more)
  • Flexible working hours and time off
  • Equity & Retirement Programs including 401K match
  • Paid Parental Leave
  • International work environment with start-up culture
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Fandom

3.0 Glassdoor

Fandom is the world’s largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching almost 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom’s Gaming division manages the online video game retailer Fanatical. Fandom Media, the content arm of Fandom, enhances the fan experience through curated editorial, video and branded content from trusted and established media brands GameSpot, TV Guide, Metacritic and the Emmy-nominated Honest Trailers from Screen Junkies. For more information follow @getfandom or visit: www.fandom.com.

Founded in 2001
San Francisco, California, USA
37% recommend to a friend
37% CEO approval

Salaries

Posted range

$83K/yr – $152K/yr

Taken straight from the job posting.

GTM median pay in the United States

$169K/yr

Most earn $123K to $220K. Based on 459 salaries, including bonus and equity.

See all Fandom salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$145.4M
Last Raise
$106.4M
Series E, 8 years ago

Funding History

  • Jun 2018
    Series E • $106.4M
  • Nov 2015
    Private Equity
  • Jan 2015
    Series Unknown

Recent News

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GTM Strategist

Fandom · USA · Remote