Responsibilities

• Build the accountant enablement motion for mid-market: what firms need to know, say, and show to confidently recommend and pitch QuickBooks Advanced and Intuit Enterprise Suite to their clients.
• Develop the pitch assets, positioning, and talk tracks firms use with their own clients, built around how firms actually sell and advise.
• Identify and build relationships with the firms and firm segments that matter most to mid-market NTTF and win-back motion, particularly against legacy ERP competitors.
• Establish an ongoing feedback loop with accounting and advisory firms that surfaces what's blocking client adoption, where positioning misses, and what firms need from the roadmap.
• Bring firm insight directly into product and messaging decisions, so the mid-market portfolio reflects what firms are hearing from clients in real time.
• Partner with Sales, Partnerships, and Customer Success to connect firm advocacy to pipeline and win-back outcomes.
• Partner with the broader Mid-Market Marketing team to keep firm-facing messaging aligned with core product narratives and competitive positioning.

Requirements

• 10+ years of product marketing, partner marketing, or go-to-market experience in B2B SaaS, with direct experience working with or for accounting/advisory firms.
• Demonstrated success building firm- or partner-facing programs — enablement content, pitch motions, or advocacy programs.
• Credibility with the accounting/ advisory community: real understanding of how firms operate, are compensated, and make software recommendations to clients.
• Proven ability to build and run a structured feedback loop that turns firm and partner input into product and marketing decisions.
• Exceptional storytelling skills, with the ability to build pitch content that works in a firm's voice, not just Intuit's.
• Strong operator instincts — comfortable building process and structure in an undefined space.

Preferred

• Experience marketing to or working within the mid-market business segment.
• Experience with ERP, accounting, or financial management software.
• Familiarity with competitive win-back motions