Sr Manager, Creative - Mattel Masterbrand

Responsibilities

• Help define, evolve, and champion the creative expression of the Mattel Masterbrand across global touchpoints.
• Lead the development of breakthrough, idea-led creative that builds awareness, affinity, and recognition for Mattel and strengthens the connection between Mattel and its portfolio of iconic brands.
• Translate Mattel’s brand strategy and positioning into compelling creative ideas, visual storytelling, and brand experiences.
• Develop and scale Mattel’s visual identity system, establishing clear creative principles while continually finding new and unexpected ways for the brand to come to life.
• Lead creative across a wide range of work including integrated campaigns, social and digital, content, experiential, events, environments, corporate initiatives, partnerships, retail, packaging, and internal brand moments.
• Create work that can flex across audiences, from kids and families to adult fans, employees, partners, and the broader cultural community.
• Partner with Mattel’s individual brand teams to create moments where the Masterbrand and our portfolio of brands work together in a cohesive and meaningful way.
• Collaborate closely with Marketing, Communications, Consumer Products, Digital, Design, Content, Events, Workplace, and other cross-functional teams to build a consistent Mattel brand experience.
• Provide clear, inspiring creative direction to internal creative teams, agencies, freelancers, production partners, and vendors.
• Be hands on for both design, creative direction and on photoshoots. This role requires on-set production experience.

Requirements

• Skills Required
• - Conceptual creative thinker: Able to translate strategy and consumer insight into simple, powerful creative ideas with the ability to scale across channels.
• - Exceptional design sensibility: Strong command of typography, composition, visual systems, storytelling, art direction, and craft.
• - Brand builder: Understands how to build a distinctive global brand while creating enough flexibility for it to remain fresh, surprising, and culturally relevant.
• - Hands-on creative leader: Comfortable moving between creative direction and making, with the ability to develop ideas visually and guide them through execution.
• - Integrated thinker: Sees the brand experience holistically and understands how an idea can move across campaigns, content, social, digital, environments, experiences, retail, packaging, and emerging touchpoints.
• - Culture-forward: Curious about entertainment, design, fashion, gaming, art, technology, social behavior, and broader culture, with an instinct for how brands can participate authentically.
• - Multi-brand storyteller: Able to work across a portfolio of iconic brands while understanding how each brand’s individual equity can connect back to the larger Mattel story.
• - Collaborative leader: Thrives in a highly matrixed organization and builds strong relationships across creative, marketing, design, communications, and business teams.
• - Agency-savvy: Experienced in briefing, directing, challenging, and partnering with agencies and external creative talent to deliver exceptional work.

Preferred

• Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!