Senior Creative Strategist

Responsibilities

• Own the creative process from research and ideation to scripting, briefing, production, and iteration.
• Write compelling direct-response scripts, static ad copy, and clear creative briefs that turn ideas into high-performing advertisements.
• Lead video editors, designers, and UGC creators. Assign briefs, provide actionable feedback, and maintain a high standard of creative quality and speed.
• Analyze performance with media buyers to identify winning ads, diagnose underperformers, and develop new iterations based on real performance data.
• Build repeatable frameworks for researching, testing, tracking, and scaling winning creative concepts.
• Develop creative concepts that drive profitable customer acquisition and scale paid media spend.
• Ensure the team consistently produces high-quality ads ready for testing.
• Understand why an ad works, then systematically turn those insights into new winners.
• Continuously improve CPA, ROAS, hook rate, retention, and overall creative efficiency.
• Study customer psychology, competitor ads, market trends, and performance data to uncover new angles.

Requirements

• - 3+ years of experience in creative strategy or direct-response copywriting for DTC e-commerce
• - Proven track record developing paid social ads that scaled significant spend
• - Strong expertise in Meta and TikTok creative strategy
• - Exceptional direct-response copywriting and scripting ability
• - Experience directing video editors, designers, or content creators
• - Ability to analyze creative performance and identify winning patterns
• - Strong written and verbal English communication skills
• - Schedule: Monday–Friday, 8:00 AM – 5:00 PM EST
• - Workspace: Dedicated, professional remote workspace (not a digital nomad position)
• - Output: Consistent daily creative briefs, scripts, and feedback loops

Preferred

• - Experience working with 7–9 figure DTC brands
• - Facebook Ads Manager proficiency
• - Hands-on video/static creation ability
• - Experience with consumer electronics, photography, or lifestyle brands
• - Experience building creative testing systems and managing UGC programs