Head of Creative (Remote US)

Responsibilities

• Own the creative vision and quality standard for the Performance Design department
• Ensure all work meets both craft and conversion benchmarks — great looking and built to perform
• Review and elevate creative across paid social, display, video, and landing page formats
• Build systems and workflows that help support excellent creative output for our clients both internally and externally.
• Ensure we’re running campaigns vs. ads
• Ensure we are testing & learning
• Partner with Directive senior leadership to develop our unique and ownable creative process that supports DiscoverabilityOS
• Lead, coach, and develop a multidisciplinary team of designers and motion contractors
• Set clear expectations, foster accountability, and build a culture where creative people do their best work
• Identify growth opportunities for team members and actively invest in their development

Requirements

• 5+ years in creative roles within performance marketing, paid media, or growth-focused agency environments
• Proven track record in managing creative teams and balancing creative quality with business outcomes
• Comfortable presenting department strategy and financial projections to VPs and CMOs, just as much as reviewing a creative brief
• Strong understanding of how a creative department operates as a business
• Direct experience managing or having visibility into P&L, margin, and resourcing decisions
• You think like an owner and make decisions with financial impact in mind
• Hands-on experience with AI creative tools — generative image, AI-powered video, design analytics, or similar
• Knows how to integrate AI into real production workflows, not just demo it
• Experience with platforms like EyeQuant, Creatify, or Superside is a plus
• Strong communicator with executive presence who can translate creative thinking into business language

Preferred

• Experience with EyeQuant, Creatify, or Superside is a plus

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• WORK ENVIRONMENT - Directive is a remote-first company. This role operates 100% virtually from your home office. We collaborate through Zoom and Slack.