Company overview

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.
Founded in 1945
El Segundo, California, USA
12K employees (2,443 in marketing)
62% recommend to a friend
51% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

68 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.9% year over year

Funding

Total funding

$600M

Last raise

$600M

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Mattel · $600M

Audience

Monthly website visitors
9M
Month over month+39.9%
Quarter over quarter+25.8%
Top sourceDirect (50.8%)
Ad budget per month$0.0
Average search rank49.5
Traffic source mix
Direct
50.8%
Search
41.1%
Social
4%
Referral
3.4%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

643.5K

12-mo growth

+13.8%

Monthly growth

+1.5%

News

Links