Senior Associate, Prospecting Activation Manager

Responsibilities

• Execute approved consumer activation strategies across key segments.
• Support execution of prospecting initiatives, conferences, seminars, webinars, partnerships, sponsorships, and other field activation activities.
• Serve as the primary operational liaison between Client Growth & Retention and local General Offices during market activation initiatives.
• Partner with Agency and field leadership to coordinate successful implementation of consumer activation activities.
• Conduct on-site observations and execution reviews to ensure initiatives are delivered according to established operating standards.
• Monitor execution quality and identify opportunities to improve the prospect experience, agent experience, and operational effectiveness.
• Ensure consumer activation activities are appropriately staffed, coordinated, and equipped with the necessary resources.
• Assist in identifying and coordinating participating agents for consumer activation initiatives.
• Validate that operational components—including lead capture, technology, marketing materials, and event logistics—are functioning effectively.
• Proactively identify operational issues and implement appropriate solutions while escalating broader concerns as needed.

Requirements

• Strong execution and operational management skills.
• Exceptional organizational abilities with outstanding attention to detail.
• Demonstrated ability to manage multiple initiatives simultaneously.
• Strong interpersonal and relationship-building skills.
• Professional presence with the ability to effectively represent the Home Office in field environments.
• Customer service mindset focused on creating exceptional experiences for agents, field leaders, and enterprise partners.
• Excellent written and verbal communication skills.
• Strong problem-solving and decision-making abilities.
• Ability to work independently while collaborating effectively across multiple organizations.
• Adaptability and sound judgment in dynamic operational environments.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site .