Director, Audience Solutions and Activation

Responsibilities

• Turn briefs into audiences. Translate RFPs and requests from our account managers and business development managers into clear audience definitions. Build with AI tools, review queries and counts, and adjust levers like lookback windows, purchase frequency, and category breadth to reach the right scale without losing precision.
• Build lookalike audiences. Extend seed audiences to similar shoppers using in-house models or LiveRamp and DSP tools, balancing reach and similarity and checking how expansions hold up in campaign results.
• Own the taxonomy. Know our data dictionary and audience taxonomy inside out, keep custom and syndicated audiences consistent, build richer segments across data sources, and recommend which syndicated segments to add, cut, or redefine.
• Deliver and tell the story. Activate audiences through LiveRamp and other partners, create client-facing recommendations, and join client calls, pitches, and RFP responses as the audience expert.
• Track what's working. Monitor activation, usage, and revenue by audience, platform, agency, and brand, and spot trends that point to new audiences clients will value.
• Shape the AI workflow. Partner with engineering and product to improve the AI tools the team uses, working toward an AI agent that builds audiences.

Requirements

• 7+ years in ad tech, retail media, or data marketplaces, in audience, product, or customer success roles
• Hands-on experience building audience segments for activation, and familiarity with LiveRamp, DSPs, and marketplaces
• Proven experience creating lookalike audiences from seed segments, through modeled extensions or platform tools such as LiveRamp and The Trade Desk
• A strong feel for how audiences are defined and sized, and how to trade precision for scale
• Enough data skill to review and edit AI-generated queries, sanity-check counts, and fix audience definitions
• Strong storytelling and client presentation skills
• Comfort using AI tools as an everyday part of your work

Preferred

• SQL or data warehouse experience
• CPG, grocery, or convenience-store experience
• Background at a CPG purchase-data or shopper-audience company, a retail media network), or an audience and identity provider
• Exposure to campaign measurement and attribution

Benefits

• 401(k) matching
• paid parental leave
• flexible and generous time off
• work-from-home flexibility
• subsidized health benefits