Director, Audience Solutions and Activation
Consumer Edge
New York City, NY (Remote)
$150K/yr - $175K/yrIn-houseFull-timeDirector/executive7+ years exp.
5 hrs ago
Senior Specialist, Campaign Activation
New York City, NY (Hybrid)
$100K/yr – $135K/yrSenior Level3+ years expFull time
Posted 15 hrs ago
Job Summary
Own and drive paid media content strategy for Upper and Mid Funnel campaigns, coordinating across creative, media, and cross-functional partners to deliver coordinated, data-informed content and asset decisions that sustain full-funnel impact.
- Define and govern content strategy workstreams with agencies and internal teams
- Guide asset development, briefs, and calendar management across media touchpoints
- Leverage insights to optimize creative rotation and campaign flighting
Job Description
Responsibilities
- Strategically build out content strategy for Upper and Mid Funnel campaigns, taking into account business priorities, brand strategy, media strategy, asset performance, best practices, and always-evolving platform guidance
- Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
- Manage media content calendar and asset refreshes
- Analyze data and develop insights and actions based on reporting and knowledge of media strategy to make decisions on content to brief to creative, ads to pause, new ads to put into the creative rotation, and ad flighting
- Qualitatively and quantitatively analyze ad content, for example influencer/creator assets, to inform content approach and best practices
- Plan, activate and optimize PINK integrated media plans supporting full-funnel marketing strategies
- Manage workstreams, processes and timelines with agencies, internal cross-functioning partners, vendors and in-house media channel teams for successful campaign execution
- Develop strong working relationships with cross functional partners across the organization including creative, brand strategy, and public relations.
- Proactively manage issues with cross functional partners, escalating when needed
- Serve as a subject matter expert across the organization
Requirements
- Bachelor’s degree in Marketing or related field
- 3-5 years of experience in digital marketing within an agency or retail organization
- Experience in paid media and managing creative assets preferred
- Deep knowledge across Social and Digital Media channels
- Experience in omni-channel campaign development/planning process
- Outstanding analytical skills and attention to detail
- Excellent communication skills (verbal and written)
- Excellent critical thinking and problem solving ability
- This role is based out of New York City headquarters. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, Tuesdays-Thursdays.
Preferred
- Experience working with creative teams a plus
- Experience working across owned & earned channels, beyond paid media
- Experience working with project management tools such as Adobe Workfront & Figma
Victoria’s Secret & Co.
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.
Salaries
Posted range
$100K/yr – $135K/yr
Taken straight from the job posting.
Brand Activation median pay in the United States
Most pay falls between $69K and $121K. Based on 625 salaries.
Marketing Team
Marketing Team Size
1,341 (5% of company)
Marketing Roles Posted (Last 30 Days)
6
Funding
Last Raise
Post IPO Equity, 7 months ago
Traffic Signals
Monthly Visitors
28.6M
Traffic Source Mix
Search
35.1%
Direct
57%
Referral
4.2%
Social
2.1%
Paid
1.4%
Headcount Trend
Current headcount: ~28.7K
Links
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