Digital Marketing Associate - American Girl CRM

Responsibilities

• Support the planning and execution of CRM campaigns across email and SMS, including promotional campaigns, product launches, and loyalty and seasonal initiatives.
• Support the maintenance of the CRM calendar to ensure alignment with broader marketing strategies, business priorities, and retail moments.
• Support development of creative briefs and partner with internal creative teams (design and copy) to deliver engaging, on-brand messaging.
• Provide input on messaging, subject lines, and creative to optimize performance and maintain brand voice.
• Coordinate campaign production across internal teams and external partners, ensuring timelines and deliverables are met while managing multiple priorities in a fast-paced environment.
• Support audience segmentation and campaign targeting to support customer acquisition, onboarding, retention, and re-engagement.
• Support the build, launch, and ongoing maintenance of automated lifecycle journeys (e.g., welcome series, browse/cart abandonment, post-purchase, loyalty, winback).
• Use customer data to support personalization efforts and deliver relevant, timely messaging.
• Collaborate with merchandising and site teams to ensure strong alignment between CRM campaigns and the on-site experience, contributing to a seamless omnichannel customer journey.
• Monitor campaign performance metrics and share learnings to support future optimization efforts and overall CRM performance against business and revenue objectives.

Requirements

• 1+ years of experience in CRM, lifecycle marketing, or email/SMS marketing, preferably within retail or consumer products
• Hands-on experience with an ESP (Klaviyo preferred) and end-to-end campaign execution
• Experience supporting CRM calendars, audience segmentation, and lifecycle campaigns
• Experience working cross-functionally with creative, marketing, and merchandising teams
• Excellent written/verbal, time management and quantitative/analytical skills required
• Familiarity with campaign performance metrics and using data to inform optimization decisions
• Strong PowerPoint and Excel skills preferred