Mattel, Inc. logo

Mattel, Inc.

Brand

3.7

Salaries

Help build salary transparency at Mattel, Inc.

Share your compensation anonymously to see full data.

Contribute

People

Marketing leadership

Andrew Vranicar
Andrew Vranicar
Vice President, Global Brand Operations
At the company for 13 years 9 months
Matt Brutocao
Matt Brutocao
Vice President, U.S. Marketing
At the company for 18 years 2 months
Shelby Kraushaar Powell
Shelby Kraushaar Powell
Vice President, Barbie Global Marketing
At the company for 16 years 2 months
Alex Ries
Alex Ries
VP Global Brand Marketing - Vehicles Category
At the company for 4 years 2 months

Hiring activity

Open marketing jobs over time

69 open now

Headcount trend

Company growth over the last 12 months

Headcount +4.9% year over year

Funding

Total funding

$600M

Last raise

$600M

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Mattel · $600M

Audience

Monthly website visitors
9M
Month over month+39.9%
Quarter over quarter+25.8%
Top sourceDirect (50.8%)
Ad budget per month$0.0
Average search rank49.5
Traffic source mix
Direct
50.8%
Search
41.1%
Social
4%
Referral
3.4%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

643.5K

12-mo growth

+13.8%

Monthly growth

+1.5%

News

Links

about.mattel.comLinkedInCrunchbaseX (Twitter)
Glassdoor