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Mattel, Inc. logo

Mattel, Inc.

Brand

3.7
  • Overview
  • Salaries
  • People
  • Funding
  • Audience
  • News
  • Links
  • Insights
  • Jobs

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Company overview

We empower generations to explore the wonder of childhood and reach their full potential.We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized as a Great Place to WorkTM and as one of Fast Company’s Best Workplaces for Innovators.
Founded in 1945
El Segundo, California, USA
12K employees (2,443 in marketing)
about.mattel.com
62% recommend to a friend
51% positive business outlook

People

Marketing leadership

Andrew Vranicar
Andrew Vranicar
Vice President, Global Brand Operations
At the company for 13 years 11 months
Matt Brutocao
Matt Brutocao
Vice President, U.S. Marketing
At the company for 18 years 4 months
Shelby Kraushaar Powell
Shelby Kraushaar Powell
Vice President, Barbie Global Marketing
At the company for 16 years 4 months
Alex Ries
Alex Ries
VP Global Brand Marketing - Vehicles Category
At the company for 4 years 4 months

Hiring activity

Open marketing jobs over time

80 open now

Headcount trend

Company growth over the last 12 months

Funding

Total funding

$600M

Last raise

$600M

Post IPO Debt, 4 months ago

Funding history

Nov 2025

Post IPO Debt Mattel · $600M

Audience

Monthly website visitors
9M
Month over month+39.9%
Quarter over quarter+25.8%
Top sourceDirect (50.8%)
Ad budget per month$0.0
Average search rank49.5
Traffic source mix
Direct
50.8%
Search
41.1%

News

Prudential PLC Buys New Shares in Mattel, Inc. $MAT
Nov 26, 2025 • MarketBeat
Mattel dipping toe into water parks, starting with Orlando
Nov 21, 2025 • Orlando Sentinel
Seizert Capital Partners LLC Makes New $2.41 Million Investment in Mattel, Inc. $MAT
Nov 20, 2025 • MarketBeat

Links

about.mattel.comLinkedInCrunchbaseX (Twitter)
Glassdoor

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Headcount +4.9% year over year
Social
4%
Referral
3.4%
Paid referral
0.6%

LinkedIn followers

Follower count and growth

Total followers

643.5K

12-mo growth

+13.8%

Monthly growth

+1.5%

Salaries

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Mattel, Inc. insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1945
Headquarters
El Segundo, California
Employees
10001+
Flat last 12mo
Marketing team
2,443
20% of company
98 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Late-stage · Flat headcount last 12 months · More mature · Recently funded
Trend
2022-12-26 -> 2025-12-01
Headcount (12 months)
+4.9%
Last funding round
4 months ago
Negative news (120 days)
0
Risk score0/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
9M
Month over month+39.9%
Quarter over quarter+25.8%
Top sourceDirect (50.8%)
Traffic source mix
Direct
50.8%
Search
41.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
48 competitor sites
Search traffic: 336 organic clicks / 0 paid clicks
Organic competitors
0
Paid competitors
5
Keyword change
0
Ad budget per month
$0.0
Average search rank
49.5
Paid competitors5

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

643.5K

12-mo growth

+13.8%

Monthly growth

+1.5%

Job openings

Shows open jobs, growth, and role changes.

Main result
102 open jobs
Open jobs trend: —
Trend
2024-01-01 -> 2026-02-01

Marketing team size

Shows saved marketing team size.

2,443
20% of the company • 98 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 2,443.

Glassdoor ratings

Shows saved Glassdoor ratings.

Glassdoor ratings
Overall rating
3.7 / 5
Work-life balance
3.5 / 5
Culture
3.6 / 5
Diversity & inclusion
4 / 5
Recommend to a friend
62%
Positive business outlook
51%

Funding

Shows saved funding data.

Total funding
$600M
Last raise
Post IPO Debt
4 months ago
Funding details
Amount raised
$600M
Last round
Post IPO Debt
Last fundraise
4 months ago

News

Shows saved company news.

Prudential PLC Buys New Shares in Mattel, Inc. $MAT
Nov 26, 2025 • MarketBeat
Mattel dipping toe into water parks, starting with Orlando
Nov 21, 2025 • Orlando Sentinel
Seizert Capital Partners LLC Makes New $2.41 Million Investment in Mattel, Inc. $MAT
Nov 20, 2025 • MarketBeat
Social
4%
Referral
3.4%
Paid referral
0.6%
Open jobs growth
—
Biggest role change
—
Latest open role
Technical Set Designer

Open positions80 open marketing positions

Mattel, Inc. logo

Sr Associate, Digital Marketing - American Girl CRM

Mattel, Inc.

El Segundo, CA

In-houseSenior level3+ years exp.
10 days ago
Mattel, Inc. logo

Sr Associate, Digital Marketing - American Girl CRM

Mattel, Inc.

El Segundo, CA

$92K/yr - $109K/yrIn-houseFull-timeMid level3+ years exp.
10 days ago
Mattel, Inc. logo

Manager, US Marketing Activation - Portfolio Vehicles & Building Sets

Mattel, Inc.

El Segundo, CA (On-site)

$126K/yr - $150K/yrIn-houseFull-timeManager8+ years exp.
2 weeks ago
Mattel, Inc. logo

Manager, US Marketing Activation - Portfolio Vehicles & Building Sets

Mattel, Inc.

El Segundo, CA

$126K/yr - $150K/yrIn-houseFull-timeManager8+ years exp.
2 weeks ago
Mattel, Inc. logo

Associate Manager, Toy Marketing - Jurassic World

Mattel, Inc.

El Segundo, CA (On-site)

$110K/yr - $135K/yrIn-houseFull-timeMid level5+ years exp.
2 weeks ago
Mattel, Inc. logo

Associate Manager, Toy Marketing - Jurassic World

Mattel, Inc.

El Segundo, CA (On-site)

$110K/yr - $125K/yrIn-houseFull-timeMid level3+ years exp.
3 weeks ago
View all 80 jobs