Director of Growth & Brand Activation

Responsibilities

• Paid media strategy and performance. Set the strategic direction for our digital media investment: channel roles, spend allocation, and the evidence bar (including our media mix modeling) that decisions get defended against.
• Brand activation. Partner with our Brand Director on the strategy for how we build awareness and engagement outside of paid media — PR, influencer, and organic social — then define how that strategy comes to life by channel, working closely with our Sr Partnerships Manager to get it there.
• Creative as a company-wide engine. Your team serves brand, DTC and eCommerce. That means running a creative operation that can absorb demand from three directions and still ship on time: clear intake, honest prioritization, a realistic view of capacity, and agency partners scaled to fill the gaps.
• The creative-performance loop. Make sure what you learn from media actually changes what you make next — and that the read comes back from every channel, including the ones you don't buy yourself.
• Lifecycle and retention. Partner on subscriber acquisition, onboarding, retention and win-back.
• Measurement. Own the reporting rhythm: what's working, what isn't, what we're changing. Bring a clear point of view on incrementality and attribution — and be honest when the data is ambiguous.
• Team leadership. Develop three managers into stronger operators and hold our agency partners to a high bar.

Requirements

• 10+ years in growth or performance marketing at an omni-channel business – not DTC-only.
• Deep, hands-on paid media experience – you've owned a budget, managed agencies, and you can tell when you're being managed rather than served
• Real fluency in creative and content as performance drivers.
• Experience running creative for more than one internal customer.
• A track record of working with brand rather than around it.
• Lifecycle and retention experience — email, SMS, subscription mechanics
• People leadership experience.
• Comfort with data. You can build the model, question the attribution, and explain the tradeoff to a non-marketer
• Plugged in. You know what's happening in creator economics, in retail media, in AI-assisted content production — and you can separate the signal from the hype
• Bias to ship. You'd rather test something imperfect this month than perfect something for next quarter

Preferred

• Bonus points for: Amazon or retail media experience — you don't need to buy it here, but knowing what performs on those platforms means our eCommerce team gets sharper assets; pet, food, CPG or wellness experience; working across both DTC and retail.

Benefits

• Time off: We offer a highly competitive time off schedule, including flexible vacation and additional sick time, in addition to a generous company-paid holiday schedule.
• Benefits: Various health insurance plans with generous employer contributions to premiums. We also offer vision, dental, short-term disability, long-term disability, accident, critical illness, an employee assistance program, and an FSA/HSA.
• Financial wellness : Enjoy perks like a company 401K with an employer match.
• Mission Driven : Employees can take up to 40 hours of volunteer time a year, and we offer donation matching to non-profit organizations of your choosing.
• Pet Friendly: Pet-friendly offices, discounts on pet insurance, and of course, free pet food!
• Collaborative Team: We offer a fun, team-oriented work environment where you feel like you are making a difference every day.