Creative Strategist

Responsibilities

• decide what ads we make for every client: the angle, the hook, the offer, and the format
• write clear briefs that our overseas designers and video editors can follow on the first try
• review every ad before it goes live
• meet with our media buyers each week to see what's winning, what's dying, and why, then turn that into the next round of ads
• Daily tasks include researching customers and competitors, writing hooks, ad copy, and UGC scripts,
• keeping each account's creative on pace
• Your number is winning creative rate: the percent of ads that beat the account average

Requirements

• 3+ years making paid social ads for DTC or ecommerce brands, at an agency or in house
• Real experience in media buying or copywriting (at least one is required)
• A portfolio of ads you came up with, and the results they got
• Strong knowledge of Meta ads: hooks, formats, creative testing, and spotting when an ad is burning out
• Strong writing: you can explain an idea in a brief so clearly that someone across the world gets it right the first time
• A feel for streetwear, youth culture, and what makes people buy clothes
• Comfortable managing a remote team across time zones
• Available for meetings 10am to 6pm Eastern

Preferred

• Both media buying and copywriting experience
• Design or editing skills (Figma, Canva, CapCut)
• Apparel, jewelry, or golf brand experience
• Experience running UGC creator programs