Creative Director

Responsibilities

• Partner closely with the VP of Creative as a trusted strategic partner to define and advance the overarching creative vision, brand positioning, campaign strategy, and long-term brand direction.
• Translate evolving business priorities, consumer insights, and cultural trends into compelling creative strategies and opportunities to innovate, differentiate, and elevate the Equinox experience.
• Lead the development of integrated creative concepts that strengthen brand equity, drive cultural relevance, and support business objectives.
• Help establish the creative priorities, standards, and strategic direction for the broader creative organization.
• Represent creative leadership in cross-functional conversations, bringing a strong point of view and the ability to influence decisions at a senior level.
• Own and champion the visual expression of Equinox, pushing creative boundaries while ensuring consistency, sophistication, and the integrity of the brand's premium positioning across all touchpoints.
• Guide the continued evolution of the brand's visual identity, balancing its established codes with progressive creative thinking.
• Set the standard for art direction, graphic design, photography, film, typography, and visual storytelling.
• Maintain a discerning eye across campaigns, digital platforms, social, content, experiential, environmental, and member-facing communications.
• Remain deeply connected to developments in fashion, design, art, photography, architecture, and culture, bringing fresh perspectives and inspiration into the creative process.

Requirements

• 10+ years experience in creative direction, art direction, brand design, or related disciplines, with demonstrated leadership experience.
• A strong foundation in graphic design and visual art direction, supported by an exceptional portfolio of conceptual, sophisticated, and culturally relevant creative work.
• Experience leading creative teams and developing integrated brand campaigns, ideally within luxury, fashion, lifestyle, beauty or other premium consumer brands.
• Proven ability to connect brand strategy and business objectives with compelling creative ideas and execution.
• Deep expertise in visual identity, design systems, photography, film, typography, and contemporary visual storytelling.
• Demonstrated experience directing high-profile campaigns and productions, including collaboration with leading photographers, directors, and creative partners.
• Strong leadership and mentorship skills, with the ability to inspire teams, develop talent, and build a culture of creative excellence.
• Exceptional communication, presentation, and stakeholder-management skills, including experience partnering with executive leadership.
• A highly developed aesthetic sensibility and a strong understanding of luxury positioning, cultural relevance, and brand differentiation.
• Ability to navigate ambiguity, balance competing priorities, and make confident creative decisions in a fast-paced environment.

Benefits

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop