Creative Marketing Manager

Responsibilities

• Develop creative assets for advertising campaigns, sales enablement materials, email marketing, social media, website content, signage, LED walls, kiosks, internal communications, special initiatives, milestone projects, annual reports, external events, industry conferences, and VIP gifting.
• Maintain brand consistency across all creative deliverables, ensuring materials align with Javits Center visual identity, tone, and quality standards.
• Create, edit, and adapt graphics, layouts, photography, and visual content using Adobe Creative Suite, including InDesign and Photoshop.
• Oversee the advancement of the photo and video asset libraries by capturing, organizing, editing, and preparing new content for marketing use.
• Manage creative projects from concept through completion, including briefs, timelines, production schedules, stakeholder reviews, approvals, and final delivery.
• Coordinate with internal departments, external vendors, printers, media partners, photographers, designers, and production teams to execute creative and marketing deliverables.
• Maintain project documentation, creative request workflows, asset libraries, and production schedules to improve efficiency.
• Co-own with IT, website content updates/CMS management, including page updates, image selection, content formatting, SEO tagging, ongoing user experience optimization, and brand consistency.
• Use Google Analytics and marketing performance data to help evaluate digital content and recommend creative improvements.
• Partner with Sales to create branded presentations, and promotional campaigns that support revenue-generating opportunities and customer engagement.

Requirements

• Preferred bachelor's degree in graphic design, Visual Communications, Digital Media Design.
• A bachelor's degree in marketing, Advertising, or a related field will be considered.
• 4-6 years of marketing, creative, advertising, experiential marketing, or project management experience.
• Portfolio required: Candidates must submit samples of design and marketing work that demonstrate creative execution across channels. Strong creative background is required, with the ability to design, edit, and manage creative deliverables while maintaining brand standards.
• Proficiency in After Effects, Canva, Adobe Creative Suite is required, especially Photoshop and InDesign. Experience with Illustrator, Lightroom, Premiere Pro, or related tools is preferred.
• Strong project management skills with proven ability to manage multiple priorities, stakeholders, deadlines, and deliverables in a fast-paced environment.
• Familiarity with CMS platforms and basic website management.
• Experience with marketing success metrics and Google Analytics.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to design and deliver engaging content and events.

Preferred

• Experience with Illustrator, Lightroom, Premiere Pro, or related tools is preferred.
• Experience in hospitality, events, or convention center environment preferred.